Google confirmed that the algorithm update started rolling out to local search results at the end of November and ended on December 8.
This update involves a “rebalancing” of ranking factors that Google considers when generating local search results.
This update is officially called November 2021 local search update, Although these changes may not be felt until the first week of December.
Our November 2021 local search update has ended. It started on November 30 and lasted until December 8. It involves rebalancing the various factors we consider when generating local search results. The general guidance for businesses is the same as described here: https://t.co/uyXFfmUEIR
— Google Search Center (@googlesearchc) December 16, 2021
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Google’s guidance regarding this update is to continue to follow local SEO best practices, which are linked to in the tweet embedded above.
Keep in mind that the weight of each ranking factor listed in the Google Help guide has been rebalanced.
The ranking factors of Google’s local search results are:
- Associate: The degree to which the local business profile matches what someone is searching for.
- distance: The distance between each potential search result and the location word used in the search.
- protrude: The visibility of a company
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Google never provides exact details about the weight of each ranking factor. Therefore, perhaps the best way to respond to this update is to rebalance your efforts.
For example, if you are more focused on optimization Associate Enhance your Google business profile by using information, maybe it’s time to pay more attention protrude Your business
November is an eventful month for SEO, and Google’s algorithm has undergone some changes.
However, it should be fairly easy to determine if you are particularly affected by the November 2021 local search update.
Local search updates will only affect the ranking of your Google business profile in the local pack.
If the ranking of your business profile has not changed, then you most likely have not been adversely affected by this update.
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