Google’s John Mueller answered a question about how long it takes for Google to recognize the quality of a website. In the process of answering the question, he mentioned something worthy of in-depth study. This is the concept of Google’s understanding of the importance of how a website adapts to the entire Internet environment.
How the website integrates into the Internet
John Mueller’s statement on how Google seeks to understand the suitability of the website for the entire Internet when evaluating website quality lacks details, but his emphasis on this and the statement that it may take months to complete the evaluation implies that this is important matter.
- Is he talking about link mode?
- Is he talking about the text of the content?
If it is important to Google, then it is important to SEO.
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How long does it take to re-evaluate the website?
The person who asked this question gave an example, a website is down for a period of time, how long it may take Google to restore traffic and the so-called “authority,” This is not something Google uses.
This is about the quality of Google’s website:
“Is there a situation where Google denies the website permissions and cannot be restored, even if the cause has been corrected?
So, assuming that the cause is a short-term turbulence caused by technical issues or content changes, how long will it take for Google to re-evaluate the site and fully restore permissions, search locations, and traffic?
Does Google have such memories? “
How Google determines website quality
Mueller first discussed the simple situation where the website was closed in a short period of time.
John Mueller’s answer:
“For technical matters, I want to say that we have almost no memory, because if we can’t crawl the site for a while, or if something is lost for a while and then comes back, then we will have the content again, and we will have the content Information we can prove this again.
This is something that has picked up again almost immediately.
This is something I think we must have because the Internet is sometimes very fragile, and sometimes the website is offline for a week or even longer.
They came back, as if nothing had changed, but they repaired the server.
We must solve this problem, users are still looking for these sites. “
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The overall quality and relevance of the website
Mueller then discussed the more difficult problem of Google’s understanding of the overall quality of the website, especially the idea of how the website fits the rest of the Internet.
Mueller continued:
“I think that, in general, it is not easy to assess the overall quality and relevance of a website in terms of quality, which is much trickier.
We need to spend a lot of time to understand how the website adapts to other parts of the Internet.
This means that on the one hand, we need to spend a lot of time to realize that certain things may not be as good as we thought.
Likewise, we need a lot of time to learn the opposite again.
It’s easy, I don’t know, a few months, six months, sometimes even more than six months, let us realize the major changes in the overall quality of the website.
Because we basically need to pay attention…how this website adapts to the entire network environment, and this takes a lot of time.
So this is what I want to say, compared to technical issues, it takes longer to update in this regard. “
The context of the site throughout the Web
How a website adapts to the environment of the entire network, it looks like a forest instead of a tree.
As SEOs and publishers, we seem to focus on trees, titles, keywords, titles, site architecture, and inbound links.
But how does the site fit into the rest of the Internet? Will this be considered? Is this part of anyone’s internal site audit checklist?
Perhaps it is because the phrase “how a site fits into the entire Internet” is very general and can contain a lot of content. I suspect that this is not always the primary consideration in site review or site planning.
Assume sample site A site quality assessment
Let us consider example site A. In the context of a link, the phrase can mean sites that link to example site A and sites that example site A links to, as well as the interconnected network created and how it reflects the theme and the quality of the site.
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The interconnected network may consist of sites or pages related to topics. Or it may be linked to spam via a site linked to by example site A.
John Mueller can also refer to the content itself and how it differs from other sites on similar topics, how it contains more information, and how the content is better or worse than other sites.
What are those other sites? Do they compare to the top ranked sites? Or just compare with all normal non-spam sites?
Mueller has been referring to how Google is trying to understand how a website fits into the entire web, and knowing more may be helpful.
Citation
It takes time for Google to understand how a website fits into the entire Internet
Watch John Mueller discuss how Google assesses website quality at the 22:37 minute mark:
