We all know how important it is to deliver the right message to the right customer at the right time.
when google launched video adwhich is a way to engage users in a different way.
However, Google Ad Manager wasn’t designed to provide such deep insights for campaign types like video.
If you’re having trouble gathering insights into your video and programmatic ad performance, this update is for you.
Google Ad Manager introduces a range of new tools to help you save time, manage your video streams, and increase your video revenue.
Programmatic Video Health Tool
The latest tool aims to help publishers better understand insights. When you log into your account, you encounter highlighted opportunities that you might have missed before.
Deeper insights from the programmatic video safety tool can help you understand how your inventory in auctions is performing compared to other ads.
a new one video signal card An overview of the performance of your specific video inventory will be displayed. The signals it reports include:
- Visibility
- app or web domain
- Audience Information
Additionally, these signals report the potential impact of video on revenue. The above signals will make it easier for you to value your video inventory and identify where certain metrics can be improved.
A second tool added for programmatic and video is called Video Ad Serving Templates (VAST) Error Insight Card.
While this may sound daunting, we’ll simplify what this means and how to use it to your advantage.
The VAST Error Card uses automation to easily display the number of errors in video inventory. It also shows the line item that caused the error.
Image source: Blog.google.com, May 2022Real-time video reporting
Google has improved the availability of historical ad serving data by 10 times.
This huge improvement reduces the time it takes you to access performance data to under 2 minutes.
It’s important to be able to view ad-level data to find or fix bugs in seconds. Especially if your videos are viewed by a large audience, time is money.
At last, YouTube Ad Delivery Tool Ad serving can be tested live on YouTube inventory.
You can see the following data:
- ad request
- key value
- Details of the winning line item
These insights help you quickly verify and fix any inventory issues so you can get back to work in no time.
Why these tools are important
Before the introduction of video signals and VAST error cards, you could spend a lot of time mining video inventory.
With automated insights, you can complete a lot of manual tasks and remove reports from your list.
In the VAST error report, you can sort error line items by the greatest impact on revenue.
Focus on high-impact improvements to your video inventory to drive faster growth with these new tools.
Featured image: rupadaratan/Shutterstock
