Steve Anderson’s Agency Spark Podcast
The Agency Spark Podcast hosted by Sara Nay collected interviews with thought leaders in the marketing consulting and agency fields. Each episode is designed to inspire ideas that you can put into practice for your institution today.Check out the new Spark Lab consultation website Here!
In this episode of the Agency Spark Podcast, Sara interviews Steve Anderson. Steve Anderson is an expert in strategic risk and business growth. With decades of experience in the insurance industry, he wrote the Bezos Letter: 14 Principles for Growing Your Business Like Amazon. The book has become the Wall Street Journal, USA Today, and an international bestseller. Steve has hundreds of thousands of fans and was carefully selected by LinkedIn as one of the most influential thought leaders in the world.
Sara’s question to Steve Anderson:
- What drove you to write this book Bezos’ letter begin?
- What can small businesses learn from Jeff Bezos?
- What are the 4 cycles of business development and growth?
- How do you know if you have not taken enough risk?
- Can you share an example of how Amazon experimented?
- Why do today’s companies need to be customer-centric, not just customer-centric?
- Can you expand the customer experience pillar?
Learn more about Steve Anderson and download other materials that can help you apply the principles in the book:
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