Over 7 million families relocated to Xin County during the pandemic. A large number of Americans have decided to flee busy urban centers. This is an unexpected side effect of COVID-19, which has dealt a heavy blow to healthcare providers.According to a Pew Research Center In the study, one in five people moved during the pandemic or knew someone who did so. Recent research shows that Just over half Of Americans plan to move in 2021!
Although concerns about the chain reaction of infection risks and rising unemployment have prompted some people to look for quieter and more affordable areas in the early stages of the pandemic, the motivation to move in 2021 is driven by new perspectives that are important to life. After a year of uncertainty, many people are relocating in search of a better quality of life, remote work opportunities or taking risks in new places.
High turnover requires better local healthcare marketing
Whatever the reason, relocation will bring major turmoil: new jobs, new schools, new communities — and possibly new healthcare providers. This is a huge opportunity for providers who can allow new residents to easily remove “find healthcare providers” from the relocation to-do list.
With the emergence of the “for sale” sign, the geographic environment used by healthcare is changing. The number of consumers of some suppliers is declining, while others are attracting new consumers. Providers must consider attracting new patients in different ways to minimize the risks and impact of this high turnover rate. How do they find them and communicate in the most attractive way?Here we see how Healthcare marketing strategy It can help providers maintain channels for new patients and inspire lasting loyalty to their existing consumer base.
Smart marketing when new residents surge
Traditionally, providers hoping to attract new patients may rely on “new promoter lists” and emails. But these lists don’t reveal much about who these new promoters are and what they care about, which leads to generic, one-size-fits-all marketing messages.along with Correct data, Providers can obtain more meaningful insights about the lifestyles, interests, income and preferences of these new immigrants to develop more complex marketing strategies.
E.g, one tenth People between the ages of 18 and 29 are affected by the pandemic-related move. As a healthcare provider in an area with a growing youth population, sending emails promoting retirement health checks is meaningless. A more relevant option might be an email or text containing information about the new simple payment application or telemedicine service. The more providers know about potential new patients, the more they can customize their patient engagement strategies.
Mindy Pankoke, Senior Product Manager at Experian Health, said:
“We expect this year’s massive flow model means that as consumers enter their service sector, suppliers must double their acquisition strategies to maintain healthy channels for new patients. If multiple health systems are trying to attract the same new patients, you need Clear messages to differentiate your services. What resonates most? How do new patients want you to communicate with them? With the right data insights, you can reach them first through a tailored engagement experience, and Gain a competitive advantage.”
Consumer view Help achieve this by combining hundreds of millions of data points to reveal how patients spend their time, how they spend money, and how they think. This includes demographic attributes, communication preferences, credit and financial information, and insights into how individuals are affected. Social determinants of health.
Use consumer insights to satisfy existing consumers
For regions with a net loss of patient numbers, retention marketing will be more important than ever. Patients now have more choices, and as providers compete to attract new members, existing patients may find competitors’ healthcare advertisements and want to change.
Consumer data drives retention in much the same way as acquisition, by allowing providers to segment patients to provide personalized communications and direct them to relevant services. E.g, New research It shows that the loyalty of pediatric patients often depends on quality, while the choice of adult care depends on convenience. Separating people with children from those without children means you can focus your information on what is most important to them. With the supportive patient experience already provided for them, these consumers will have no reason to look elsewhere.
Providers should not rule out the possibility of marketing to existing patients who have moved.Although they may be in a new field, they can still Access to services through telemedicineSince convenience is a key motivation, reminding them that remote and virtual products may be a good way to retain their business. Focusing on specific market segments that are not widely used elsewhere is another strategy to retain customers even if they relocate.
Consumer view It is a way to use consumer insights to improve the customer experience through targeted outreach, regardless of location. This list of professional consumer data from a trusted original source compiler brings together everything providers need to attract and retain patients, and provide a personalized patient experience as the community adapts to life after COVID-19.
contact us Learn how consumer data can help your organization market more effectively to new and existing residents in 2021.
