Herbalife, the go-to brand for health and wellness, just launched products for Asia Pacific “New year, new me” The results of the survey brought us profound inspiration: 76% of Filipino consumers believe healthier eating is key to better physical and mental health. Yes, Filipinos are officially ready to improve their happiness by eating one meal at a time.
Food = self-care, we’re here for it
Survey shows 82% of Filipinos plan to adopt healthier habits by 2025make eating better a priority. Why? Because success does not lie in limitations; feels good. Filipinos define energy as having more energy, better sleep quality, and overall refreshed mind.
This is where it gets exciting: 66% of Filipinos will make New Year’s resolutions“eat healthier” (57%) and exercise more (57%) are tied as the top goals. Leaderboard? Prioritize self-care (60%). Clearly, Filipinos see food and health as part of a larger vision: take care of yourself inside and outside.
Herbalife Philippines general manager Alan Domingo encourages starting small: “Filipinos are known for their determination and family-centered values, which are powerful motivators. Start with simple, achievable changes – like Choose to eat healthier or focus on self-care—then turn those resolutions into habits that support a healthier, more fulfilling life.
Holiday Food and Health Goals: A Year-End Struggle
Let’s be honest, the holidays can derail those best wishes:
- 60% of Filipinos admit that they feel less healthy as the year comes to an end.
- 53% Say they use the holidays as an excuse to put off eating healthy (let’s be honest, we’ve all been there).
And the temptation of food? Unstoppable. 70% of respondents admitted to changing their eating habits during the holidaysholiday delicacies come under fire. Young Filipinos (Gen Z) are taking the lead in pausing: 61% of Gen Z admit to putting off healthy habitscompared with 47% for Generation X.
What's the reason? it's all about Gratitude and resonance:
- 53% Says being surrounded by loved ones makes self-control more difficult.
- 36% Acknowledge that as they age, they prefer to relax and enjoy the moment.
A balanced approach to health
Filipinos are proving you able Have it all—enjoy your vacation worry-free while still prioritizing your health. Allan Domingo describes this perfectly:
“You can enjoy a holiday feast while still focusing on your health. Eat good food, stay active, and make mindful choices. With a little planning, you can celebrate to the fullest while maintaining these healthy habits.
Survey methods
The survey was conducted by talker study on behalf of Herbalife. it involves 5,500 consumers in 11 Asia-Pacific countries—Australia, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. The online survey was conducted at October 25-29, 2024.
Bottom line?
Filipinos are ready to embrace healthier diets and habits in 2025. The best part? It starts with one small, consistent step at a time.
