Home Credit Philippines (HCPH), the country’s leading consumer finance company, launched the “Para sa Life” campaign to send Filipinos a message of hope for a better life. Home Credit’s new initiative was launched through a promotional video for a song by Filipino singer-songwriter Moira dela Torre.
To inspire new beginnings, Home Credit positions itself as a reliable financial partner to help Filipinos start a new chapter in their lives. In addition to providing financial assistance and literacy, Home Credit aims to enable Filipinos to get what they deserve and start a new life through the variety of opportunities they offer.
“This new song by Home Credit exemplifies the brand’s commitment to companionship, especially for underbanked and underserved customers, through the use of accessible and affordable financial products. In addition, the song conveys that Home Credit is a young family and a desire to Ideal for individuals who build lifelong plans and help them turn small dreams into reality,” shared Sheila Paul, Chief Marketing Officer, HCPH.
A video of the event was posted on Home Credit’s Facebook and YouTube pages.
Guide “Para sa Life”
More than just financial service providers, household credit It also promotes inclusivity and provides opportunities for all Filipinos through various platforms.
In addition to this new song, to continue its financial literacy campaign, Home Credit will also launch “Payo Para sa Life,” a two-minute daily radio show. The show was produced in partnership with the Manila Broadcasting Corporation (MBC) and local independent media agency PraXis.
The show is designed to reach diverse communities and individuals across the country, discuss basic financial literacy issues, and educate them on the complexities of finance, from beginning budgets to helping them make the most practical personal purchases. The radio program is broadcast on DZRH prime time every morning from 4:00 to 5:00.
Home Credit will continue to provide consumers with safe and world-class financial services, supporting financial inclusion and literacy even in these uncertain times, while delivering on its core principles of promoting sustainable development and social responsibility. It has always firmly guided Filipinos every step of the way towards a better, brighter life.
Keep up with the latest updates on Home Credit Philippines by visiting its official website www.homecredit.ph. You can also follow them on their official Facebook, Instagram and TikTok accounts. We encourage customers to download the My Home Credit app on Google Play to learn more about the latest promotions and to see what’s new in the Marketplace.
