A day in the life of a marketer is similar to a juggling show. You must plan a day, check emails and reply to any relevant content, have morning meetings with the team, monitor activity performance, Schedule social media posts, And more.
Although these tasks are critical, they can also be overwhelming and take up a lot of your time. Fortunately, Marketing automation Help you eliminate repetitive tasks and focus more time on to-do lists and high-value items in the overall picture Marketing Plan.
In this article, we will analyze how marketing automation can help reduce the number of “things” you need to do in a day, turn the clock back and create time so that you can complete more high-priority projects.
Marketing automation makes daily tasks easier
1. Lead Scoring
Leading score Need to assign a score to potential customers to distinguish More qualified potential customers From unsuitable potential customers.This is a complicated and time-consuming process when done manually, but set up the workflow and triggers in the marketing automation software Update the lead life cycle and save you time.
You set up automatic rules and Use the mark function Score lead Based on how they interact with your channel. For example, you can tell BenchmarkONE to add the “CRM” label to contacts who frequently visit product pages on your CRM website.
Then, you can configure automatic rules so that when leads with the “CRM” label reach the score threshold, they are automatically added to the lead pipeline. Once the process is automated, you can rate potential customers without moving your fingers, saving you a lot of tedious work.
break down
To manually score leads, you first need to calculate the lead-to-customer conversion rate so that you can use it as a benchmark.
Number of new customers/leads generated
Next, consider certain qualifications, such as industry, position, marketing budget, actions they take on site, etc., to help you determine which ones are more ideal. Consider how many potential customers with the same attributes become customers who help you.
From there, you need to calculate the actual proximity rate for each qualifier. Determine how many people use these qualifiers to become customers or qualified potential customers.
Finally, compare it to your potential customer conversion rate. If it is higher, you will know that those qualifiers deserve higher scores.
As you can see, this process takes time and details. First, you need to make sure that you have all the information you need, and then you have to calculate and assign your lead score. With this in mind, let us estimate that manually scoring a lead may take about 20 minutes. On average, you generate 30 leads every week.
20 x 30 = 600/60 = 10 hours
2. Cue nurturing
Once the clue enters the pipeline, the next step is Convert them into customers. Cue nurturing It can consume a lot of time, especially when you have to deal with hundreds or even thousands of potential customers.
However, with BenchmarkONE, you can Set up drip email activity Send emails to potential customers when they perform certain actions.You can use their scores, the pages they visit, fill out forms, or Marketing funnel.
Doing so can save you time and ensure that you send messages to the right prospects at the right time. result? You can take advantage of the right moments instead of ignoring them just because you are busy doing other things.
break down
Let’s stick to the model of 30 potential customers per week and assume that an email takes about 10 minutes to personalize and send. You also need to consider other emails that will be sent in the drip event. Suppose you send a total of five emails for each potential customer.
10 x 5 = 50 x 30 = 1,500 / 60 = 25 hours
3. Promotion
As a marketer, one of your responsibilities is to expand your promotional activities and Brand awareness Through activities, Content creation, And social media.
These processes involve many parts of activities, and usually require collaborative work to ensure that your promotion goes as smoothly as possible. We covered email activities in the second point. However, email campaigns are only one aspect of the coin. Your social activities are as important as helping you reach a wider audience on other platforms.
When we are busy, things get stuck, and usually, social media is ignored for other things. However, when you can prioritize social media, you can not only increase your audience; you can use your posting time to increase engagement.
Each social channel works differently.For example, to get the best results on Facebook, you should Post on Tuesday and Thursday LinkedIn between 8 a.m. and 12 p.m. and every Tuesday and Wednesday at 9 a.m. If you are busy doing other things during these times, you will lose the peak engagement block that could ultimately make your campaign a huge success.
Automating social media is key because it ensures that you don’t ignore peak publishing times, and Save time with your social media strategySome marketing automation tools include social posting and scheduling features, while others integrate with social media software, allowing you to access your channel within the same platform.
Regardless of your situation, you must use a social media scheduler.Statistics show that all posts can be scheduled at one time Save you up to six hours a week, And maintaining a consistent social profile bodes well for potential new fans and customers.
4. Collaboration
Collaboration enables the marketing team to stay firm and work towards a common goal. Although it is essential, certain aspects can be automated to save time on other high-value tasks.
Take team meetings as an example. Meetings follow almost the same process: you schedule the meeting, invite other team members, prepare the agenda, and finally hold the meeting. High-value tasks related to meetings, such as planning an agenda, may take at least 20 minutes.
According to the latest statistics, marketing Executives hold 12 meetings a weekDue to the number of weekly meetings, the agenda plan alone requires four hours.However, with All-in-one customer relationship management, You can completely reduce the meeting time.
All-in-one CRM is a tool that integrates marketing automation functions and CRM into one seamless package. Your sales and marketing teams have access to all your customer data and interactions, keeping them consistent and reducing the catch-up time associated with your priority leads and customers.
Statistics display 71% of meetings are Ineffective, which means that 8 of the 12 meetings that executives convene each week are actually unnecessary.By cutting fat and eliminating these eight unnecessary contact bases, you will Save two hours and forty minutes a week.
Save more than 8 hours a day
Add up the time saved and divide by five (assuming you only work five days a week), and the time saved by marketing automation is staggering. There are many aspects of marketing that can be automated to save time. We’ve just highlighted some of these tasks to give you a sneak peek and understand the time-saving benefits that marketing automation provides you.
However, it is important to note that these numbers are mainly estimates based on our predictions of how long these tasks will take on average. Some people may need more or less time to complete the various tasks we cover, while some teams may be larger or smaller, which also helps improve efficiency. Either way, marketing automation does save you a lot of time. As a marketer, small business owner, and company leader, who can’t use it?
