Retail It was hit hard during the COVID-19 pandemic, as non-essential businesses, large and small, were forced to close all physical businesses for several months to contain the infection, and many businesses were unable to restore social distancing guidelines even after reopening and enforcement. Now, as consumers pay more attention to their shopping locations than ever before, traditional shopping methods are increasingly being eliminated-indoor shopping malls.
According to a report by the real estate consulting firm Jones Lang LaSalle (approved Reuters), the vacancy rate of indoor shopping malls across the United States continues to rise, causing shopping mall operators to vacate some of the buildings they own and return them to creditors to repay debts. It is expected that the vacancy rate of indoor malls will reach a peak of slightly less than 9% this year, which is higher than the forecast of 7.8% for outdoor shopping malls and 7% for “power centers” or open-air shopping areas anchored by large retailers such as large retailers value. Best Buy and Target.
Retailers and owners are diverting their attention. As shoppers change their habits in the post-COVID world, companies such as Macy’s, Lululemon, Bed Bath, and Beyond are investing more in open spaces and overall smaller physical stores . These outdoor places are more comfortable, and as the building area gets smaller, retailers can also save some rent.
While moving out of shopping centers and expanding store space, there has also been another increasingly popular shift-live shopping events. Since the pandemic, the online shopping market has set off a storm.
Washington post The report said that after these events generated an estimated $5.6 billion in sales last year (partly due to the pandemic), various retailers and brands have turned to these events, which are broadcast on websites, Facebook, Instagram and TikTok.
Some of the live broadcasts include a live broadcast with Ree Drummond, where she sold several of her “Pioneer Woman” products on the Walmart live broadcast, and the Abercrombie & Fitch social travel series fashion show’Ameri’ in collaboration with TikTok influencers Dixie and Charli D Oh.
Although the long-term future of the platform is not so certain, nearly one-third of Americans have begun to watch these live broadcasts, and nearly half of them have made a purchase before the end of the live broadcast.
Coresight Consulting and Research President Ken Fenyo said: “This is a version of the home shopping network that is enhanced for the modern age.” “Live streaming combines video interactivity and content, and at the same time you can feel a little bit of personal shopping pleasure.”
Photo: AFP/Mark Felix
