Being a small business owner means you have a lot of hats on your hat rack. As an entrepreneur, you are already a natural marketer of your brand, but with the help of other tools and strategies, you can create a successful DIY marketing strategy No large capital investment is required.
The best way is to first create your strategy and then find the tools that will help you implement it. The higher the visibility you create for your brand, the easier it is for new customers to find you and understand your business.
There are plenty of free or low-cost resources to help you develop a data-driven plan to achieve your goals. Master emerging technologies and platforms, and look for new opportunities to reach new people.
Here are five marketing tools and strategies you can start using now.
1. Use marketing automation and CRM tools
Integrate CRM and marketing automation Tools provide critical data for your sales and marketing teams to help you create natural leads for your business. The data you collect will tell you exactly how consumers interact with your content—how long they read your emails, the emails they open, and the promotions they click on.
CRM is a database used to track every interaction between customers and your product or software. It integrates all your customer relationships into one dashboard. Marketing automation Help you manage email marketing campaigns that cultivate CRM potential customers, and aggregate this data into your dashboard for simple analysis.
For e-commerce companies, CRM can help provide customers with recommendations based on past purchases and track the items that customers put into shopping carts and discarded items. You can also set up triggers based on consumer behavior, so if they download guides or content on your website, you can deploy an email series to provide them with similar content.
Automation is a particularly useful tool because it creates a Personalize the customer journey For each consumer, this allows your sales team to share content and resources with the most helpful potential customers.In short, these tools will allow you to track every potential customer, focus on those who are most likely to make a purchase, and determine Lifetime value And the profits generated, and explore where there is room for improvement.
2. Don’t ignore social media strategies
Social media is not just a tool for escaping from reality. This is an indispensable marketing tool that every business needs to use.
Before you choose the social media platforms and tools you want to use, sit down and figure out what the business goals of your social media strategy are. Some questions to think about:
- What is your qualitative goal?
- Do you want to sell more products?
- Do you want to create awareness for your business and the people behind it?
- do you want it Increase your followers organically?
- Or are you just looking for another channel to launch and Distribute your content pass through?
No matter what it is, please know that there are tools available for you to use.Use online free templates and videos to guide you to maximize Social media growth.
After you have formulated your strategy, choose the specific tools and platforms that will best help you achieve your goals.Keep in mind that most social media platforms require you to post at least once a day to stay relevant and at the top of the social feed, so the best way is to create a Social media calendar And schedule posts in advance to keep up. There are many free apps that can help you manage all your social media accounts from one dashboard; these apps also allow you to schedule posts, reply to comments, and track analysis. Try it out and see which one suits you best.
3. Get the most value from paid advertising
When you invest Paid advertising, It’s best to choose a platform to promote your business to consumers who are already interested in your products. When you have specific goals and budgets, research which platform is best for you to reach your target audience.
First choose a budget range. How much are you willing to spend the most, and what is the least you expect to spend? Analyze your marketing strategy and choose the specific goals you want to achieve.
For example, Facebook allows you to target specific audiences based on demographics, interests, or geographic location, and they also provide advertising consulting services to help you achieve your marketing goals. Take advantage of these free services on the platform of your choice to maximize the potential coverage of paid advertising.
4. Practice consistent SEO
Keywords are still the king of SEO, so don’t forget to add them to your content.Use free SEO tools to help you Keywords to research For every piece of content you create, whether it’s social media, blog posts, or other content.For example, Moz’s Keyword Explorer will search 500 million traffic-driven keywords Find the best keywords for your website. Brainstorm, think about which keywords are relevant to your business, and develop an SEO strategy around them.
The key to staying competitive is to align with your strategy.As you add more SEO friendly content When it comes to your website, Google and other search engines will slowly recognize the value and rank your website higher and higher over time.
This is worth it Invest in SEO strategies Because it can create another source of income for your business. For example, a new customer who has never heard of your business can find you by searching for keywords around which you build an SEO campaign.
5. Don’t forget to analyze
The most important part of any marketing strategy is analysis-if you do not track the results of your implementation, you will not know whether your strategy is successful. Setting data-driven goals will ensure that your online business grows at a sustained rate.
Data is at the core of any SEO, social media, paid advertising or marketing automation strategy. No matter which marketing software you choose, it should provide you with important insights on how your content will appeal to a specific audience.
Setting a reasonable but motivated deadline will help you achieve your goals faster.Try to set a quarterly growth target and check it regularly Inbound marketing metrics And move towards the goals you set.
A successful DIY marketing strategy relies on information; you have to look at what you are doing well so you can do more and pay attention to underperforming content so you can adjust your strategy or try different thing.
Most importantly, be ready to try and try new ideas. You may be surprised by what attracts consumers’ attention; this is not always what you expect.
