Have you ever been burned by so-called “link building experts” in the past?
Does their approach, results, and communication around the backlink service seem “unusual”?
The sad reality is that too many link building efforts are morally questionable or just ineffective.
The good news is that there are other ways to significantly improve your backlink profile without having to do it like most people do.
It’s time to take the approach of “earning” links instead of “building” them.
By turning to this link building strategy, you’ll be able to drive sustainable, long-lasting organic growth.
On May 11th, I hosted a webinar with Amanda Milligan, Head of Marketing at Stacker Studio.
She shows us a proven way to create newsworthy content that delivers results.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
What is the difference between building a link and earning a link?
You can foster organic growth by shifting your mindset from link building to link acquisition.
But what is the difference between the two?
Link Building:
- Just focus on the results, not how to get there.
- That translates into less value for your audience.
- Often leads to non-persistent SEO results.
Link Earnings:
- Focus on creating valuable content, worthy of links.
- Create a solid content base that can bring in links yourself.
- Often results in better links as well as audience trust and affinity.
The main difference between link building and link earning
if you build linkyour best case is to boost one of your pages.
if you get linkyou have a piece of content that will always provide value.
Using this method, you will have multiple high-authority links pointing to the page.
You can also display important brand connections prominently on your site because your content is featured on a specific site that values the content you create.
[See real comparisons of link building vs. link earning] Access the webinar now →
How to get the link
You can start earning links one easy step: Create newsworthy topics of interest to publishers and their readers.
Taking a newsworthy approach to your content and link earning strategy means you get:
- High quality news pickups.
- Brand authority.
- Top Follow Links.
What kind of content is newsworthy?
Newsworthy content is relevant, data-centric and contextualized.
1. Tangent content
- Not specifically about internal business communication.
- The publisher’s target audience remains interested.
- Attract a wider readership.
[Questions to ask yourself when putting out tangential content] Access the webinar now →
The sweet spot is the overlap between what your brand is generally trying to do and newsworthy elements like tangential content.
2. Data-centric content
- Tell an original, novel story.
- Often reveal new trends.
- Often context is added to a larger story.
- It can often be broken down by demographics.
- Immediately add credibility.
[Discover the best data sources for your next piece of content] Access the webinar now →
3. Contextualized content
- See things through the lens of history.
- Compare two things to get a fuller picture instead of looking at something very narrowly.
- Include additional data and other exciting insights to add more information to the story.
- Provide engagement for brands that don’t have a role in breaking news.
Get Linked Snowball Impact
Here’s the order of expectations you or your clients can expect from getting links, not just building them:
- Link results.
- Domain Rating (DR) results.
- Organic page growth.
- traffic results.
[Discover what each stage means for your growth] Access the webinar now →
How Link Revenue Fits into the SEO Conundrum
To get the best out of your SEO strategy, be sure to use the following three-pronged SEO approach:
- Technical SEO.
- Live content.
- Link Earnings.
Image created by Stacker Studio, May 2022Link revenue is the key 1/3 of a successful SEO strategy.
Your content must be valuable and easy to discover to get this ranking.
Once you get the links to the content and technically optimized website you deserve, your organic traffic will start flowing.
[Slides] How to Improve Your Organic Growth: Stop Building Links and Start Earning Them
Here is the presentation:
How to Improve Your Organic Growth: Stop Building Links and Start Earning Them From search engine magazine
Join us for our next webinar!
Get content to crawl and rank faster: 5 tips from an SEO expert
Do you know how the overall written content of your site affects the behavior of Google’s crawlers?
Learn how to easily share log file insights between teams to improve crawling, indexing, and ranking on May 18 at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
