Dale Bertrand’s Marketing Podcast
in this episode Duct Tape Marketing Podcast, I interviewed Dale Bertrand. For two decades, Dell has been an SEO expert for global Fortune 500 companies and venture-backed startups. He speaks at industry conferences, leadership, corporate training events, and serves as an entrepreneur-in-residence for the Harvard Alumni Entrepreneurs Organization.
Key takeaways:
Fundamentally, what Google is trying to do is help people find the right information—the answers to their questions. As technology and algorithms continue to change, so does the world of SEO as we know it.
On this episode, I talk with Dale Bertrand, longtime SEO expert for Fortune 500 companies and venture-backed startups, about the evolution of SEO and where it is today, the biggest changes taking place, and what it takes to build trust, increase Authoritative and ranks high with Google today.
My question to Dale Bertrand:
- [2:01] What’s the biggest change in SEO that you’re concerned about?
- [4:56] Can you talk about something you’ve written about – the end of technical SEO?
- [5:43] Don’t things like keywords in your title, metadata, and URL matter anymore?
- [9:14] What is the value of backlinks today?
- [11:41] Do you see it almost like the content of three disciplines?
- [15:36] Human influences and desires haven’t changed, they’re just on different journeys. Would you say we just need to remember these principles and apply them to today’s technology?
- [18:04] How should companies find and activate the right influencers?
- [19:15] On SEO-related sites, how valuable are signals in social media—meaning people link to you on social platforms like Twitter?
- [20:41] Where can people find out more about Fire & Spark and what you’re doing?
More on Dale Bertrand:
For more information on the Certified Marketing Manager program supported by Duct Tape Marketing:
Like this show?Click above and leave us a review iTunes, please!
This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
Free eBook
7 Steps to Scaling Your Consulting Practice Without Adding Overhead
A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND
