Therefore, you want to promote your product online. are you ready?
Google Merchant Center is the future of e-commerce in terms of PPC and SEO (including local). This is the first step in launching a Shopping campaign for your product.
In this episode, Duane Brown and I discuss Merchant Center, its data, the importance of feeds, and the full Google Shopping experience for Google users.
Your shopping feed is the most important thing you can handle, it sets you apart from the competition because most people don’t. Granted, it’s a bit tedious, but it’s a tedious, boring job that gets you ahead.— Duane Brown, 20:53
Google really wants to build an Amazon-type marketplace, and we all know Amazon has the lowest prices at the end of the day.– Duane Brown, 40:34
I believe Merchant Center is a hybrid of organic and shopping, and may be used for organic results and shopping ads in the future. So please be aware of this. —Loren Baker, 24:43
[00:00] – A little about Duane.
[03:07] – Does Duane advertise outside of Google Shopping?
[04:26] – What’s exciting about Google advertising right now?
[07:41] – Emerging advertising platforms.
[11:38] – Why is Merchant Center important?
[13:51] – Should SEOs be involved in Merchant Center?
[17:33] – Feed management tips.
[21:22] – How to be considered a Google Shopping ranking factor.
[22:58] – How important is transit time data?
[27:22] – Recommended app for small e-commerce stores.
[29:10] – How important are the tools?
[33:17] – Why are search engines based on feeds?
[35:26] – Merchant Center advice to motorcycle dealers.
[38:38] – Additional tips and tricks for Google Merchant Center.
[41:58] – Can you sell services through Google Shopping?
Mentioned resources:
Google Merchant Center – https://www.google.com/retail/solutions/merchant-center/
triple whale — https://trytriplewhale.com/
take some risk – https://www.takesomerisk.com
Say you want to run Shopping ads. Whether it’s a paid shopping ad or you want to be on a free shopping tab, you definitely need a Merchant Center to store your data.— Duane Brown, 12:26
Retention is just a big deal. Google realized that if we wanted people to have a better experience, we needed to think about retention. — Duane Brown, 26:36
You build a business. It’s a second purchase, a third purchase, a fourth purchase — well, you’ve turned them from customers into brand loyalists. This is a goal. This is the dream. —Loren Baker, 28:52
For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Duane Brown:
Duane is a global citizen with 14 years of digital marketing and branding experience with clients including ASOS, Walmart, Jack Wills, WooCommerce, RockerBox and Wea.
Duane’s story is one of hard work, dedication and success. So far, his globetrotting has taken him to places like Australia, where he has worked at Telstra. London, UK, dedicated to the development of brands such as Mopp & Grant Thornton. Ten weeks later, he left London for Asia, then returned to Canada to find a job at Unbounce.
With this opportunity, more opportunities led him down the path of running an ad agency that helps ecommerce, DTC and SaaS brands scale PPC and paid advertising.
When Duane isn’t working, he travels to new places, bikes to restaurants, or peruses a book that catches his eye.
Connect with Duane on LinkedIn: https://www.linkedin.com/in/duanebrown/
Follow him on Twitter: https://twitter.com/duanebrown
Contact Search Engine Journal founder Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
