This post is sponsored by Notix. The views expressed in this article are those of the sponsors themselves.
Do you want to drive more traffic to your website?
Do you need visitors who engage with your content to return to your site again and again?
As a publisher, you need steady traffic to earn money from your ads.
In this article, we’ll look at ways publishers can increase traffic by notify Push notifications.
How major publishers generate traffic
According to Similarweb, publishers like The New York Times (nytimes.com) get more than 40% of their traffic from organic search, 6% from social media, 4% from referrals, and 2% from email. Most of the traffic comes from direct sources (46%).
Over 30% of The Wall Street Journal (wsj.com) comes from organic search, 7% from social media, 7% from referrals, and 1% from email. Like The New York Times, most of the traffic comes from direct sources (53%).
The direct source of the traffic can be more difficult to determine, but usually includes repeat customers Who enters the URL of a website in a browser or uses a saved bookmark.
Website analytics tools like Google Analytics also show the number of new versus returning visitors.
You can analyze the behavior of these visitors to see which traffic is most relevant to your content between the time spent on the page and the average number of page views between the two visitors.
How to create more repeat customerswho seem to make up the bulk of the traffic from direct sources?
- Subscribe to the list.
- Push notifications.
Email and Social Media Subscribers: Common Challenges of Subscribing to Lists
To convert visitors into subscribers, many publishers will use email opt-ins in various formats throughout the site.
There are some specific challenges around email opt-in in terms of increasing the number of returning visitors.
- You are relying on your visitors to enter their email addresses correctly.
- You’re relying on email servers to deliver your emails to subscribers’ inboxes instead of their spam boxes — assuming they don’t create filters to sort your emails into folders other than their inboxes.
- You are relying on subscribers to open your email and click through to your website for returning traffic.
Publishers also rely on social media to help keep visitors loyal to their content.
Using social media channels to convert new visitors into returning visitors can be challenging.
- You rely on visitors to leave your website and decide to follow you on external social networks.
- You rely on the social network to place your posts on your social media profiles or pages in the newsfeeds of new followers.
- You’re relying on your followers to notice your posts in their newsfeeds and click through to your website for returning traffic.
In both cases — email inboxes and social media news feeds — you’re competing with a flood of other news from acquaintances and other brands your subscribers follow.
Enter push notifications.
Image created by Adex, March 2022
Push notifications can be a faster and simpler solution to increase the number of returning visitors to your website.
How to Drive Traffic and Engagement with Notix Push Notifications
How to do it Notix push notifications Help publishers generate more returning traffic?
- Immediately achieve high conversions: When new visitors are enjoying your content, they’ll be prompted to get instant browser notifications of any new content you post.
- Attract your audience with ease: With the click of a button to allow notifications, you can convert new visitors into subscribers.
- Be seen using high-visibility technology: When you send a push notification to your subscribers, their browser will be notified in the notification center, no matter what website they are using at the time.
- Get more repeat customers: More new visitors become returning visitors, which can increase your traffic through visitor repeats in addition to the ever-increasing number of new visitors.
As you can imagine, one-click signup makes it easier to expand your notification list – you don’t have to rely on visitors to enter the correct email address or follow you after leaving your site.
You no longer rely on email servers or social media algorithms to properly filter your messages into your subscribers’ main view.
You also do not process subscribers’ personal data as you do with email notifications.
Now that your website is set up with push notifications, how do you ensure they work to their fullest potential?
Discover the best time for push notifications
Notix Push Notifications enable you to automatically send notifications to all or some of your subscribers immediately, at scheduled times, or when you publish new content.
With instant and scheduled notifications, you can reach your subscribers when you think they are most likely to be online and ready to engage with your content.
Timezone-scheduled notifications help you reach your subscribers at the right time, no matter where they are in the world.
Automate your push notifications
As a busy publisher, you can also Automate your notifications Go out with your new content.
This allows you to generate return traffic without doing any extra work.
Use audience segmentation
To keep your subscribers happy, you can segment your subscribers based on interests and other factors to ensure that the messages you send meet their needs.
Sites covering multiple topics will find this useful when ensuring that fans of one topic do not receive messages from another.
International publications can use audience segmentation to tailor content to subscribers’ regional interests.
Book a demo
Notix integration is easy thanks to a WordPress plugin and a free plan for up to 30,000 active subscribers.
Learn more and Book a demo Learn how Notix can help you re-engage visitors with content and drive valuable return traffic to your website.
Image Source
Featured Image: Image via Notix. Used with permission.
