do you know? 90% of consumers Increased their online video consumption in 2020? Nine out of ten people want to see more videos from brands and companies. Video content Nowadays, it plays an important role in marketing. If you don’t create it, you will miss out on excellent marketing potential.
Live streaming is a good way to use Video marketing Attract your audience more personally. You will become more interactive, and your audience will feel more connected to your brand.
However, people’s tolerance for bad live streaming is very low. You must amaze your audience from the beginning, or you will lose their interest.
With this in mind, we have compiled an easy-to-understand guide that you can read through to ensure that your live broadcast is always amazing and find the right place for your audience.
How the live broadcast works
Before we discuss how to make your live streaming better, let us quickly determine how the live streaming works.
Technically speaking, real-time streaming is a way to deliver video files from a remote location to viewers one point at a time.
Streaming videos are sent over the Internet in real time, without prior recording. Editing is much more complicated than pre-recorded content.
This form of video creation is done by many different types of companies, from professional chefs to fashion companies.
You can do the same, just follow our checklist and leave room for creativity.
6 o’clock live streaming list
If you have decided that live streaming is what you want Marketing Plan Yes, you will like the suggestions we made here.
The following checklist is in questionable form and is intended to help you determine whether you can determine your live broadcast. You can use this checklist whenever you want to create a live broadcast, and you can even add more questions that suit your brand and business purpose.
1. Has your event planning been completed?
Although many live broadcasts seem to be on a whim (some of them are), most of them are planned in advance. Even live performances are planned in advance to ensure the best entertainment and avoid technical problems.
You need to make the same plan in your live broadcasts like these shows, otherwise you will have a messy event that will quickly go wrong.
A chaotic live broadcast may sound interesting, but it will not produce the same effect as a carefully planned live broadcast.
When planning a live broadcast, there are several factors to keep in mind.
Who is your target audience? What kind of content do they want to see? Also, keep in mind that if your audience is not local, you must consider the time difference. Special holidays and festivals may also be irrelevant to everyone in your audience.
Because they chose an interesting title, Buzzfeed managed to attract more than 800,000 live viewers for their video about watermelon. source
You also need to plan around the platform you choose to use. Research which platforms are best for your audience to make sure they can actually see your content.
Also choose the best location for your stream. No one wants to watch poor quality streams that are negatively affected by location (poor signal, weather interruption, etc.).
The lighting must be just right, the guests (if any) must be comfortable, and passers-by must not interfere with the flow.
You should also avoid shooting live broadcasts in noisy areas. If your audience is yelled at by the host and can hear other people doing anything in the background, they will not find it interesting.
2. Have you chosen the platform?
Your platform is very important-whatever you choose, it will be influenced by what you want to achieve.
The following are the most popular live streaming platforms and their most suitable content.
YouTube live
If your goal is to increase revenue, YouTube Live is your ideal choice. Setting up an account and getting started is very simple and shouldn’t be too difficult.
You can use YouTube Live to teach courses, host live Q&A, and even stream music shows and other activities with relative ease.Also, please keep in mind SEO practices that will ensure that your YouTube videos rank in search results.
Instagram Live
You will find the Instagram live broadcast in the Instagram snapshot function, and you can save the created video content to the snapshot.When using Instagram Live, your audience can interact with you through comments and likes while you are broadcasting, or Increase your followers.
Instagram is great for participation, Brand influence and brand loyalty. It is also a popular platform, with about 500 million users interacting with it every day.
Live videos shared on Facebook get more interaction than traditional videos, so if you are already active on the platform, you may wish to use the live broadcast function.It can help you a lot Expand your social media audience Easy and effective.
You can also promote your live broadcast in advance to ensure that your audience knows when to watch it. After the Facebook interface is changed, the use of the live broadcast function is very simple, and it can be done directly through the mobile Facebook application.
Douyin Live
TikTok is known for its outstanding performance in short video content (a large Marketing trends This year), the platform can also easily host live broadcasts. This is a great way to increase engagement and expand brand influence.
All you have to do is to open the app, select the plus sign (at the bottom of the screen), enter the name of the stream, and start your activity. Viewers can interact with you by liking the stream and posting comments, and you can reply in real time.
TikTok Live is easy to use, and the platform promises to use this feature to expand its audience.
Twitter live
If you want to reach a wider audience, not just your followers, Twitter Live may be just what you need.The platform makes it easy Share and promote content To more audiences.
Once something gets attention on Twitter, it can easily spread and bring you more views and engagement than you expected. You can start live streaming directly from the mobile app.
These are the most famous live streaming platforms; if they do not meet your requirements, there are several other options. You can also use Twitch, Livestream or Periscope.
3. Are you ready for your equipment?
The equipment you use is also important. Using inferior equipment will result in poor quality of the live broadcast, which will not be very interesting to watch.
laptop
It is quite common to use a laptop for live streaming. It is equipped with everything you need: a camera, a microphone, and can be connected to the Internet.If you travel frequently, have a laptop suitable for remote work and Live streaming is also very important. But keep in mind that most laptops do not have an impressive camera or microphone, so you may have to use other devices with the laptop.
camera
The camera you use should be able to capture audio and visual effects well. You may need to spend a lot of money to buy a good camera, but every penny is worth it. The better the quality of the camera you use, the better the live broadcast.
microphone
If you don’t want to rely on the microphone that comes with your laptop (or mobile phone), you must purchase an external microphone. It is a good idea to choose a product that can eliminate noise interference with built-in features (such as a splash filter).
Be sure to test your microphone before broadcasting to make sure it is in working condition.
the Internet
Needless to say, you need access to the Internet to host and stream your event. Generally, 720p video requires 6 Mbps, and 1080p video requires approximately 13 Mbps. Get a stable connection as much as possible.
Recording software
In terms of marketing, you must get used to using various software.Just like Record a podcast Specific software is required for remote, and specific types of software are required for recording live streams.
When using an external camera, you must use encoding software to record to convert the camera material into a format that the platform you use for streaming can understand.
4. Are you ready for your speaker?
Inviting speakers is a great way to add extra flavor to your live broadcast. However, if your speakers are not well prepared, you may end up with some very embarrassing silence, rather than a fun way.
Plan the questions you want to ask your guests and provide them to your speakers so that they can prepare answers in advance. This may not be very spontaneous, but it is better than a dumbfounded silence or a guest who often says “um” and “ah…”.
Let your speakers plan everything they want to say and do it in advance, so that they will not be so nervous when the camera starts recording.
Make sure you also know exactly what you are going to say and do in advance, so that there are no boring moments in your live broadcast.
5. Have you cleaned up your shooting location?
Once you have chosen your location, it is also important to prepare for it. You need a location with plenty of light and no noise.
For example, hosting a live broadcast in a dimly lit bar at night is not the best idea. Your audience will not be able to see what is happening well, and there will be a lot of background noise.
You should clean up your position to avoid distractions to ensure that the audience’s attention is focused on you. Don’t have anything behind you that can make them forget that you were in the camera in the first place. A green screen may be a good idea to make your location more personalized based on the theme or theme of the stream.
It is also a good idea to conduct an on-site survey of your planned location. The detailed map of the area and information about where the device is plugged in is crucial.
Expect the surprise and plan for it. If you are going to travel somewhere, go there early and pack as many backups as possible. Bring spare batteries and a lot of water for the camera-dehydration will ruin an otherwise wonderful live broadcast.
Also, remember to pay attention to the weather forecast. Even so, if it rains, it is better to have some kind of backup plan, and you need to protect your equipment.
6. Have you done a trial run?
If you want to ensure that the live broadcast is successful, please perform a trial run in advance. Just as the rehearsal ensures 100% perfection of theatrical performance, the trial run of the live broadcast will help you create the best content possible.
The trial run will also point out any issues that may arise or any points on the agenda that need attention. You will be able to avoid technical (and potentially embarrassing) accidents. Of course, improvisation is fun, but unless your goal is this type of content, it won’t work well.
Once you are satisfied, you can start promoting your live broadcast with confidence. You can start promoting on your social media platform, if you have a brand blog, you can also promote your event on your brand blog.Blogs are great for promotional purposes (and general marketing), especially if you can Add expert insights To your article.
Follow up after the live broadcast
After completing the live broadcast, you should follow up with the people who participated in the event. Thanking them for their time will make them feel valued and they will be more interested in your future activities.you can also Ask for their comments This can help those who did not attend to regret missing out and ensure more interest in the next event.
Now the ball is in your hands-use the steps you learned here to plan your next live broadcast and impress your audience again!
About the Author
Zoe is a content marketing strategist for SaaS brands, such as Follow up the boss, Mention Net And more. signature: IQIYI, professor, FractionWait. On the personal side, Zoe is a Pho lover and likes to travel around the world as a digital nomad.
