Instagram is rolling out new features in Reels today, giving users more ways to apply their creativity to short video clips.
These features are designed to help content creators engage with, engage, and express themselves in new ways.
Currently, video on social media platforms is the The fastest growing feature in the worldExceed 675.3 million users.
This means that more than a quarter of Instagram’s more than 2 billion users are using this feature.
New additions include new audio options, interactivity and templates
In addition to refreshing its collection of sound effects, Instagram Reels now allows users to upload their own audio files directly.
Perfect for comments, jingles, or background noise, creators can import sound from any video in their camera roll that’s at least five seconds long. These recordings will then be available to other accounts in Reels.
Another update is the new length limit. Previously, all videos were limited to 15 seconds, but Instagram has now extended this by 600%, allowing users to post clips up to 90 seconds long. Reels ads now have a maximum runtime of 60 seconds.
Interactive stickers that were previously only available for Instagram Stories are now also available for videos. This opens up new opportunities to engage audiences through polls, quizzes, and emoji sliders.
Instagram also now allows creators to use another video as a template when creating their own Reels. By preloading audio and clip placeholders from the source video, users can simply add and trim their own unique clips.
Reels delivers value to marketers, advertisers and brands
Views generated by online video Almost doubled since 2018, it has become an essential tool in the arsenal of many marketers. This is especially true of reels, which have been shown to help attract audiences.
According to Instagram, public accounts with more than 10,000 followers who have posted at least 5 reels in 60 days have 250% more followers than followers in the same category without reels.
Instagram video posts currently generate Participation rate of 1.5%, which shows that people are doing more than scrolling. also, 86% of consumers said they were more likely to buy products whose Instagram content was rated as “shareable.”
resource: Instagram
Featured image: Screenshot from creators.instagram.com/blog/, June 2022.
