We are happy to launch Email Academy — A new on-demand learning platform designed to provide marketers of all skill levels with the skills they need to stay sharp and lead in the evolving world of email marketing.
As a “customer-centric” company, this may sound cliché, but at Campaign Monitor, we take it seriously.We absolutely Love Our customers.
We continue to learn and be inspired by what they do. Moreover, as a team, we are all working hard for their success-doing our best to help them achieve their goals, no matter what they are.
That’s why, today, we are happy to announce the launch Email Academy, A free online resource for marketers to improve their email marketing skills.
In the ever-evolving world of email marketing, it is important to continuously improve your skills and keep them up to date. The Email Academy is designed to do this.
Whether marketing is your full-time job or one of the many hats you wear, Email Academy will provide you with the tools you need to grow your career, build a business, and become a more effective marketer.
Here are some popular email marketing techniques you can look forward to learning at the Email Academy.
Email course for beginners
If you are new to email marketing or need to review some basic knowledge, we have specially designed three different courses for you. These courses are a good starting point for anyone in the early stages of a marketing career.
Email marketing basics
In this course, you will cover all the basics of email marketing. Expect to walk away with a deep understanding of the importance of email marketing, the main types of marketing emails, and how to understand your audience.
Basics of Email Design
Design is essential to running an effective email campaign, and this course will help you get started. Learn about design best practices for sending emails that are brand-compliant, effective, and meet accessibility standards.
Subscriber data management
Data management is a hot topic in the field of digital marketing, and no one can ignore it. Sign up for this course and learn how to manage subscriber data, how to expand and maintain your list, and best practices for audience segmentation.
Advanced Email Course
If we have learned one thing in the field of email marketing, it is the importance of constantly learning and developing new skills. With this in mind, if you are an experienced email marketer looking to improve your skills, then prepare some great course options for you.
List growth strategies
Growth is the goal of almost every marketer. In this course, we will introduce best practices for increasing the subscriber list in a reliable, scalable, and ethical way.
Email personalization strategy
The era of bulk email is over. Learn how to send relevant personalized emails that subscribers will interact with.
Email data and reports
Difficult to measure the success of your email campaign? Sign up for this course to learn all about industry standard email metrics, how to interpret them in the context of events, and strategies for improving email metrics over time.
Email automation and triggers
In email marketing, time is everything, and automation is the key to ensuring that you send the right message to your subscribers at the right time. This course will cover standard automation journeys and how to build them.
Best Practices for Deliverability
Transmissibility may feel like a weakness in the email marketing world, but it is very important. In this course, you will understand what deliverability is, why it is more important than you think, and best practices to follow to ensure that your marketing campaigns do not encounter deliverability issues.
Become a graduate of the Early Email Academy
Whether you want to find a job, improve your skills and get a promotion in the field of email marketing, or just want to grow your business, Email Academy is the perfect starting point. This free course will teach you the relevant, on-demand skills you need to start email marketing today.
And don’t forget to show people what you have learned! After completing the course, you will receive a certificate to let current or potential employers know that you have the skills to complete the job.
Thank you, and have a good study! 🎓
Ros de Vries, Customer Experience Project Manager at Campaign Monitor
Register for Email Academy Free today!
