A good Search engine optimization strategy Not only attract your audience. The key is to get Google’s attention and appear on the first page of Google search results-this will make it easy for your customers to find your website. However, getting Google’s algorithm to see you is not an easy task.A sort of Sales team Need to produce a lot of content, such as blog posts and articles, Social media content, E-books and white papers, operating guides and tutorials, videos and recordings, infographics or other visual content.
Make all this content and organize them into Effective strategy It takes time and resources. This is enough to make most startups and new businesses wonder whether all the work required for an SEO strategy is really worth it.
How does SEO affect my business?
An effective SEO strategy can let the audience you want to reach see your business. Even if you are running a small business or a new business, Optimize your content And target your audience Key words Help you stay competitive in the top positions on Google.
The same principle applies to well-known brands. For example, Trenitalia, the official website of the Italian train service, is the most competitive company in the railway industry. You want the site to rank first in search results. However, when you enter something like “Train from Rome to Florence”, Trenitalia will appear at the end of the first page (if not), and it will appear on the second page (this is what no one wants to end place).
Since the Trenitalia webpage has not optimized its content or does not have a reliable SEO strategy, unless you search for the brand, you will not be able to find its website on the Internet. Of course, as a national railway company, Trenitalia will not fail because of weak SEO. However, the search results will direct ticket buyers to different platforms, such as Omnio or Trainline. Since Trenitalia does not appear, travelers will purchase their tickets on the side platform and charge a certain percentage of the purchase fee.
For startups or small businesses that don’t have these Brand awareness However, it is important for your audience to visit your website to buy products without being distracted by competitors.
What types of businesses and startups need SEO?
Every business is unique and you must find the best strategy to promote your products. also, SEO rules change every minute, And it is impossible to find the perfect formula to make it work. Industries such as manufacturing and retail, healthcare, and home services have the most competitive SEO strategies because people are more inclined to search for these types of service providers online.
If your business meets the following characteristics, you can benefit from establishing a solid online image:
- SKU companies: Entrepreneurs who run businesses that have nothing to do with locationFor example, an e-commerce store with hundreds of SKUs can rank each product and generate multiple pieces of content with different keywords.
- Local business: Obtaining more traffic requires the use of local SEO and search strategies to locate customers based on geographic regions.Keep Voice search In the heart and Mobile search engine optimization When using this method.
- getting more popular: Companies that launch new online services or websites and aim to increase authority in the field should definitely increase their SEO efforts.
- Highly searched industries: Transportation, personal finance, credit card, health, healthcare or travel has been around for a while. However, as mentioned earlier, having a longer online presence does not necessarily mean having a good SEO strategy.
- Remote start-ups: The SEO strategy of remote companies is the key to improving customer awareness, gaining brand authority and a wider audience.
5 components of an effective SEO strategy for your business
The benefit of search engine optimization is that you can monitor your rankings regularly to see how you improve over time. You can track the performance of on-site visitors, competitors, how your marketing activities affect online sales, and how they guide visitors to your website. However, if you want to succeed, you need a strategy that suits your business.
Here are the five components that every SEO strategy should include:
1. Keyword research and positioning
Keyword Research It is the core of any good SEO strategy. The key is to target keywords with low competition and high search volume. For example, suppose you are a vegan food e-commerce business that sells recipes and ingredients. Targeting the keyword “vegan food” is not the best way to stand out from the competition. Google won’t find any differences between your business and hundreds of businesses trying to rank for the same key terms. Instead, targeting specific keywords related to ingredients or meals will help you stand out.In addition, over time, it will help target a wider audience and increase Qualified website traffic.
2. Local search engine optimization
The exact mechanism applies to local SEO, especially for mobile users. For example, suppose you have a clothing store in a different city. Targeting local areas with your brand is a more effective strategy than just using keywords to promote your products. The goal is to establish a presence on Google and Yelp lists to appear in the first results of local searches. Using this method, you can increase your trust signals and rankings and encourage more local traffic.
3. Mobile optimization
Today, most online operations happen on mobile phones, and Google is aware of this. If the website is not mobile-friendly, the customer will most likely not return or make a purchase from the website.Therefore, SEO bots prefer mobile-friendly websites, and 80% of top-ranked websites are mobile-friendly. Especially for e-commerce and online services, SEO strategies are more effective when combined with mobile websites.
4. Content Creation
People used to search using specific keywords. However, over time, the situation has changed. Today, most website visitors tend to search based on topics or issues. This is why quality content always trumps quantity. Will you return to a website that specifically answers one or more of the questions you searched for, or a website with a lot of content but no specific answers?
5. Link building
Finally, link building is the last pillar of any reliable SEO strategy.To get Google’s attention, it’s important to use Internal link Go to relevant content on your website and backlink to other relevant high-quality sources. Link building can help you create a linear structure on your website and absorb the SEO juice of the external website you are linking to. Therefore, Google bots can see how much relevant content you provide on the page and recommend your page in the first result slot.
Here are some ways to build a reliable site structure through external link construction:
- Guest post And write high-quality content for other websites, including links to your related website content.
- Create a blog network to promote outreach in your industry or niche market.
- Exchange backlinks with other high-quality websites.
- Contact experts in your industry and ask them to post links back to your website for reference. Just make sure that the links you request are of high quality and suitable for topics that these experts usually cover.
- Skyscraper technology
in conclusion
No matter which industry you are in, SEO is an integral part of every startup. Although there are other ways to improve your online image, such as online advertising, affiliate marketing, or webinars, there are few methods that can quickly increase brand awareness like SEO.
For startups to succeed, they must overcome many things. Don’t let brand awareness and exposure become one of them. Implement the above tips and you will start to see your content rank higher and website traffic higher. good luck!
About the Author
Costanza Tagliaferri is a writer and content marketer for https:distantjob.com, a remote IT recruitment agency, and ThinkRemote. A new media platform About the fun and challenges of remote work. She covers a wide range of topics, and now she focuses on technology, travel and remote work.
