When people talk about keyword stemming as a ranking factor, they are referring to Google’s ability to recognize different variations of the same word.
Because Google can understand when a user enters a query with words [monetize], It makes sense to include the result in a word [monetization], [monetized], and [monetizing].
In the context of SEO, the behavior of keyword stemming involves modifying the use of key terms with different prefixes and suffixes.
The keyword stem is said to be Good for search ranking.
Let us investigate these statements and clarify keyword stemming and its relationship to SEO.
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Disclaimer: Keyword stemming is a ranking factor
The argument surrounding keyword stemming suggests that using variations of key terms can help the page rank for more queries.
“Stem” refers to adding different prefixes and suffixes to the same word. The root is the same; only the beginning or end of the word is different.
In the previous section, we discussed examples of how to use the word “monetization” with different suffix stems.
As an example of modifying terms with different prefixes, let us take the term “hydrate” as an example. Suppose you are writing an article about hydration; there is an opportunity to replace the words with “dehydration” and “rehydration.”
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In this example, ranking is mainly for queries that contain words, not [hydrate], Keyword stemming can help the page rank more kinds of queries.
At least, this is a proposition.
But is keyword stemming a really effective method? Optimize page More queries?
Evidence of keyword stemming as a ranking factor
Keyword stemming is one of the oldest updates to Google’s algorithm, dating back to 2003.
There are conflicting reports that stemming technology has been integrated into Google Florida Update, Launched in November 2003. However, Google added stemming to its algorithm in a separate update released at about the same time.
Long before the era of Matt Cutts and John Mueller, the SEO community relied on posts from “GoogleGuy” on WebmasterWorld.com.this person comfirmed Google started using stemming in an article on December 4, 2003:
“In the past month or so, we have made the stemming more obvious, but it has been in test mode, and it’s not obvious for a while. If you like it-great! If you don’t like it , You can add a plus sign in front of the word to turn it off. For example, searching for cert advisor will return good results at #1 and #2 from CERT, because we can also match the suggestions.
If you really only want to match the word “advisory”, you can search for cert + advisory, and then we will only match that exact word. “
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This was a new idea in 2003, but it is now well known that Google can return results that contain keyword variations in the query. We see evidence of this in every SERP almost every day.
Keyword stems as ranking factors: our judgment
Although Google can recognize keyword “stems” and use them to return more relevant results, it is not accurate to refer to keyword stems as ranking factors.
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Indeed, a website can potentially increase the chances of ranking for more queries through keyword modification.
However, a page will not rank better or worse because of the fact that it uses Different forms of keywords The entire copy.
This is something that content authors will do naturally without thinking about it. Compared with repeating the same word over and over, using word variants and synonyms can make writing more interesting.
Intentional keyword stemming may feel unnatural; it seems that the author is trying to cram keyword variations into the copy to rank more queries.
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Google can sniff out attempts to manipulate search rankings and may pass Downgrade content.
With this in mind, website owners should continue to write content naturally without worrying about this ancient addition to Google’s algorithmRegular.
Featured image: Paulo Bobita/SearchEngineJournal
