As the September 9th deadline approaches, the U.S. Food and Drug Administration decides whether Juul Labs’ e-cigarette products should remain in the U.S. market as a substitute for smokers. Time is pressing.
New York Times Monday It reported on the unstable state of Juul and how the FDA’s decision was based on two questions: “Compared with non-smokers, are more smokers using Juul products as the export of traditional cigarettes? And Juul can really maintain this Status? Keep away from children’s products?”
At the same time, in the eyes of the FDA, Juul may not help its cause. The same report in The Times gives us a glimpse into Juul’s efforts to change people’s perceptions of e-cigarettes, which may be counterproductive.The entire May-June issue American Journal of Health Behavior 11 studies funded by Juul, costing US$51,000, including the argument that e-cigarettes can “avoid the premature death of millions of people in the United States”
The publication’s decision to conduct research prompted the resignation of three editorial board members.
I don’t know if you can do this: Juul fought the FDA’s ban, purchased the entire scientific journal, and used the company’s research to demonstrate the effects of e-cigarettes: https://t.co/BcKgyTDnbb pic.twitter.com/YPJRWAav8V
— Charles C. Mann (@CharlesCMann) July 7, 2021
The Washington, DC-based company has not yet released its 125,000-page application to the FDA, and major health organizations have asked the FDA to reject Juul’s application. If the FDA approves Juul products, the company will still face thousands of lawsuits and other business obstacles.
Juul’s controversial popularity among young people has plummeted, and sales have plummeted by $500 million. On June 28, Juul stated that it would pay North Carolina US$40 million in response to allegations that it actively promotes its products to young people.
Juul denies any claims of products deliberately targeted at young people.
in Company website, A page read: “Our mission is to keep 1 billion adult smokers worldwide away from combustible cigarettes, eliminate their use, and combat minor use of our products. To access all JUUL products and online benefits, you must start age creation 21+ account verification process.”
Juul’s public relations battle is similar to the hard struggle of the tobacco industry, and Juul has been trying to avoid this situation.In other lawsuits, the New York Attorney General in 2001 File a lawsuit Sued RJ Reynolds Tobacco Co. for using billboard advertisements for violating the Tobacco General Settlement Agreement.
“We have a greater opportunity than ever to change smokers, but we will get this opportunity if and only if we continue to combat underage use and continue to act like a highly regulated company like ours. “Juul’s chief regulatory officer, Joe Murillo, told The Times.
According to data from Dow Jones VentureSource, Juul was founded in 2015 and became the sixth most valuable startup in the United States within three years.
In December 2018, Marlboro manufacturer Altria Group spent US$12.8 billion to acquire a 35% stake in the company. In January 2019, Altria reported that Juul’s 2018 sales exceeded 1 billion U.S. dollars, up from approximately 200 million U.S. dollars in 2017.
When the FDA began to approve e-cigarette products on the grounds of “suitable to protect the public” in September, the general public who did not pay attention to these things would be so confused. health. “
— Alex Nocia (@Alex_Norcia) July 9, 2021
