Kim Kardashian announced on Tuesday that KKW Beauty will be temporarily closed. The beauty mogul told her followers on Instagram about her plans to transform the brand.
KKW Beauty started as a face-lifting kit, which has expanded to eye, lip and body products in the past four years. It will close at midnight on August 1st. Instagram storyKardashian revealed that the temporary closure will give way to the re-launch of a new brand, “its formula is more modern and innovative, and it is packaged with a higher and sustainable new appearance.”
Kardashian joked that the relaunched brand will provide a new shopping experience, allowing customers to buy all of her beauty and cosmetics collections from one place. “I am very happy to continue to develop and expand my product range so that you can finally experience it in the way I have always envisioned it,” she wrote.
“In addition, my team is working hard to improve the customer’s shopping experience, and you will be able to purchase all my categories of beauty and cosmetic products from one website,” Kardashian added.
The 40-year-old reality TV star continues to thank her loyal fans for their support KKW Beauty In the past few years, and assure them that this brand will not disappear for too long.
Kardashian Launched KKW Beauty in 2017 and sold 20% of the company’s shares to Coty, a global beauty company known for creating cosmetics, skin, perfume and hairdressing brands.This transactionAccording to reports, the price was US$200 million and was first announced in 2019, but it was not finalized until January this year.
In a statement at the time, Kardashian stated that the deal would include the skincare series scheduled to be released in 2022, as well as the development of her existing products. TMZ According to reports, KKW Beauty was able to reach the billion-dollar mark after the deal was concluded.
Last week, Coty also Announce Kylie Cosmetics relaunched the “clean and vegan new and improved formula” and new packaging. The company will launch a new website on July 15 dedicated to Kylie Cosmetics and Kylie Skin.