Leading real estate developer SM Development Corporation (SMDC) is launching its latest advertising campaign featuring a superstar endorser, Korean actor Lee Min Ho.
“I am honored to be part of the SMDC family. It is very important for a person to have a space that they can call home,” shared Lee Min Ho. He added that he was grateful to be able to influence homebuyers to own their own homes.
Lee Min Ho is the leading actor in the Korean dramas “Boys Over Flowers”, “City Hunter”, “The Heirs”, “Legend of the Blue Sea”, “The King: Eternal Monarch”, and “Pachinko”. This has made him a household name all over the world, including the Philippines.
Lee Min Ho was voted the most popular actor by the 2022 Overseas Hallyu Report, according to an international survey conducted by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange (KOFICE) in 18 countries. Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is a steadfast representative of South Korea. Since 2009, he has received numerous awards for his outstanding performances and is considered one of the most influential global fashion icons with the most followers on social media among Korean actors.
Aye Luna, Vice President of Marketing at SMDC, said: “We are delighted to be working with Mr. Lee Min Ho on this campaign. Not only does he embody true luxury and sophistication, but he is a ‘good guy’ in every way. He cares about his family and fans, through his own His donation platform actively gives back to the community. This makes him the perfect brand ambassador for SMDC.”
SMDC was recently named Southeast Asia’s Best Developer by the Dot Property Southeast Asia Awards 2022 and received an Award of Excellence for several residential condominium developments, a testament to its commitment to building world-class, master-planned sustainable communities.
To learn more about the event, follow SMDC on its official Facebook, Instagram, YouTube, Twitter and TikTok accounts, or visit the SMDC website.
