LinkedIn is updating its algorithm and changing the way content ranks in people’s feeds.
Additionally, users will have greater control over their feeds, being able to block certain categories of content from appearing.
You can also choose to see more content from thought leaders, industry experts, and creators not in your network.
This update aims to create a more personal and relevant experience while generating meaningful dialogue and engagement among users.
Below is an overview of all changes to LinkedIn feeds.
Users will have more control over feed content
LinkedIn now offers users the option to limit content they’re not interested in.
You can select the “I don’t want to see this” option for individual posts, as well as minimize content from specific authors.
Linda Leung, director of product management at LinkedIn, said in a blog post
“We’re testing new ways of how to receive status updates for every report you submit. We’re always looking for improvements, so there are more improvements in feed control. In the future, the more you use it, the more we’ll learn your preferences and can customize your experience.”
Users can also limit the amount of political content displayed in their feed. This feature is currently only being tested in the US, but may expand to more regions and languages.
Feed will show less irrelevant news and updates
Changes to the LinkedIn feed algorithm mean it will now show more targeted activity from a user’s network.
It will try to prioritize valuable posts and actions over comments or actions that members deem useless.
LinkedIn’s feed will now show more:
- Posts, videos and other content related to the user’s personal interests
- Opportunity for real engagement
- Safe and productive conversations that adhere to community guidelines
Based on the feedback, LinkedIn will filter the polls to show only useful and relevant ones.
Low-quality content that explicitly requires interaction will not be promoted, as LinkedIn strives to encourage higher-quality content.
LinkedIn’s feed will show less content:
- Unrelated updates, i.e. connecting comments on posts from people you are not connected to
- Politically oriented posts (if you choose)
- Alerts – Users will no longer receive notifications for every location change or update in their network
- Low-quality clickbait posts designed for interaction
- votes from people you don’t know
What this means for business
LinkedIn engagement grows Six consecutive quarters. This means that the opportunities for businesses to use it as part of their marketing and recruiting strategies also grow.
Given these new changes, however, some companies may have to rethink their approach. They will no longer be able to use “growth tricks” to reach large audiences, and instead, creators will have to focus on creating high-quality content that drives engagement and attracts audiences.
source: LinkedIn
Image Credit: Abel Justin/Shutterstock
