Sunday, June 21, 2026

MedCity Pivot Podcast: Our reporters are not plugged in


From left to right: Frank Vinluan, senior biopharmaceutical reporter; Anuja Vaidya, hospital, health IT and payer reporter; and Elise Reuter, health technology and retail health reporter

MedCity News reporters promote it via e-mail almost every day. How do they decide whether to delete the email, open it, or follow up? What is interesting and what is not?

After more than a year of interviews with external experts, the Pivot podcast is turning its attention to the inside, uncovering as much of the mystery as possible why we should write the stories we write.In this episode, I will interview Frank Vinluan, our senior biopharmaceutical reporter; Elise Reuter, our health technology and retail health reporter; and our hospital, health IT and payer reporter Anuja Vaidya, about what is a successful marketing and What to do and what not to do

So if you are a start-up entrepreneur, investor, public relations professional, or just interested in the things that keep us alive, please listen to our latest episode. We have a lot of fun, we may turn it into a quarterly phenomenon.



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