Google now allows businesses to showcase their commitment to environmentalism in their Google Business profile.
This helps companies capitalize on consumers’ growing eco-consciousness after concerns about climate change and sustainability.
More and more customers value eco-consciousness
In a survey conducted by Google, 82% of Consumer Reports say sustainability is a top priority when making purchasing decisions.
Reflecting this, it has identified “recycling” as one of its most popular searches, with an average popularity rating of 81 out of 100.
Issues such as “climate change”, “sustainability” and “renewable energy” are also of great interest.
A 2021 report by Ipsos, the world’s third-largest research firm, found 68% of people believe that if businesses don’t act now to tackle climate change, they will fail their customers.
2021 Business of Sustainability Index findings from GreenPrint and Environmental Technologies 78% of Americans are more likely to buy products that are clearly labeled as eco-friendly.
Companies can now highlight recycling capabilities
Since the inception of the environmental movement in the 1970s, one of the key challenges has been providing recycling services.
Recognizing the needs of their customers, more and more businesses are now offering these services.
To help searchers find which stores recycle what and where, Google has added a new recycling attribute to business profiles, making it easier to find recycling points in search results and Google Maps.
Whether consumers are looking for places to recycle plastics, glass bottles or old TVs, a simple search now points them in the right direction. Adding this information allows businesses to reap the rewards of environmental stewardship.
Add recycling to business profile
There are currently more than 3,000 Google Business Profile categories, with attributes divided into two categories: subjective and factual.
Subjective attributes are things like whether a business is suitable for children or leisure. These are opinions from users who have reviewed the business.
And factual attributes, such as recycling, are maintained by the enterprise.
Add recycling to your Google Business Profile with just a few clicks. Begin by navigating to the Information tab, then click From Enterprise – Add Attribute.
Selecting “recycle” from the list of attributes will allow business profiles to appear in searches by people looking for ways to dispose of items in an environmentally friendly way.
This new attribute joins other common categories that consumers value, including accessibility, amenities, payment methods, and health and safety.
Google remains committed to sustainability
Google isn’t just encouraging other organizations to adopt green practices; the search engine has been carbon neutral since 2007 (the first major company to do so) and aims to be completely carbon-free by 2030.
From energy-efficient data centers to contracts to create nearly 6 gigawatts of renewable energy worldwide, Google has established itself in the sustainability movement.
Google currently operates The cleanest cloud in the industry and provide humanitarian, scientific and environmental geospatial information for Google Earth Engine.
Featured Image: GoodStudio/Shutterstock
