We all know the motto, “You get what you pay for”. However, when you are a small team with a limited budget, you can’t always invest high prices for products that promise excellent value for money.
The good news is that the quality of free products has improved significantly in the past decade. The duality of “good but expensive” and “free but low quality” has been replaced by a series of budget options.
A simple Google search will tell you that there are plenty of free trials and plans for you to consider.Your days are gone Marketing budget Prevent you from using tools that can increase efficiency, provide analysis, and provide guidance for better strategies.
With all these free options, it is difficult to find the most beneficial option. So, here are some of our favorites that we think you should check out.
Recently, it seems that every brand under the sun has clean, eye-catching graphics to match their social media posts. Some of these brands use designers or designer teams to produce these visual effects.However, the others are Show their design skills By using various tools, such as Canva.
Canva is a user-friendly graphic design tool, in addition to a more flexible professional version, there is also a wide range of free versions. With Canva, creating high-quality graphics no longer needs to spend money to hire a designer or learn the skills of using complex and expensive tools (such as InDesign and Photoshop). Canva is perfect for small teams that want to keep their budgets lean while still wanting to provide advantages for their social events, blog posts, or other marketing materials.
As we all know, adding images to your content can Increase audience participation, But what if you can’t afford to build your own image library or pay for photo membership? This is where Pixabay comes in.
With more than one million free pictures of different styles and themes, you will surely find a great picture for your blog or newsletter. All you have to do is to search for images using certain key terms, and then a large number of free images will pop up for you to choose from. When creating your own photo resources, Pixabay is a quick and easy photo resource, but it is not an option.
CRM is essential Effective marketing and sales strategy. It gives you detailed information about potential customers so that you can send them Personalized outreach Satisfy their needs, let them easily pass through the funnel and get closer to sales.pair Marketing automation, And you are unstoppable.
Marketing automation helps teams simplify their activities, Target their qualified potential customers, Track the interaction with their content, and improve efficiency. Finding an all-in-one solution is crucial, but finding a free solution is almost unbelievably good.
SEO may not be your business, but you need Pay attention to how it affects your content And the visibility of your website. Fortunately, there are some tools that can do the heavy lifting of SEO for you, such as Moz.
Moz has been around for a long time, but they are keeping up with the changes in the SEO scene.Use their free Link browser, You can get the latest indicators on any site, as well as SEO and SERP (search engine result pages) analysis. Their Pro account offers more options, including advanced suggested keywords, but the free version is a good starting point.
Become a guest contributor Submitting content to a website that caters to your audience is a good marketing strategy. It displays your brand in front of new and engaged audiences and earns you third-party credibility from high-quality websites. However, publishing articles on sites other than your own is not easy.
Medium makes it easy for guests to contribute. In recent years, it has become the favorite platform for journalists, bloggers, and publications to post compelling stories and interact with readers-but did you know that it is also an excellent marketing tool? Free, user-friendly software is almost impossible to publish “ugly” content, Medium’s algorithm will highlight the best content on the homepage, so that more readers can see it.
Also, if you can afford a membership of $50 per year, they recently announced Custom domainTherefore, if it is within your budget, you can link it directly to the URL of your website.
As more and more consumers rely on social media for brand updates and insights, Maintain an active social presence It has never been so important for businesses. However, for all other items necessary to maintain a healthy brand, posting on social media is usually the last thing you want to do, if any.
Social media management It does not need to be an era. In fact, most marketing teams will schedule releases a few weeks in advance to free up energy for other tasks. Buffer’s free account allows one person to schedule up to 10 posts on three social channels through its user-friendly dashboard every month. If you need more users, posts or channels, they will provide these through a paid upgrade.
If your social media strategy focuses on Twitter, you can consider using Tweetdeck, which is Twitter’s free built-in management dashboard. The vertical column layout allows you to easily view all the conversations you have participated in through the Twitter handle, whether they are replies, retweets, or direct messages in the source. You can also follow hashtags without leaving the main view.
For small teams that manage a large number of tasks and strategies, there is an easy way to digest your Twitter behavior and interactions that can have a huge impact.
Marketing is like anything else: you get what you invest in. But this does not necessarily mean a lot of money-time and energy are also important. These free tools are a good place to start building and implementing effective marketing strategies without spending a lot of money.