by PhocusWire
There is no time to consider whether you are attracting customers in the best and most valuable way.
Travel brands are eager to do the right thing for passengers or guests, while allowing operations to run smoothly and efficiently again.
Social media is an element of this work, but customer engagement through any channel now has greater potential than ever before.
This is due to the digital transformation of society and the business world, as well as the acceleration of technology and ease of use due to the pandemic.
Brian Solis is a well-known figure in the field of digital transformation. He was one of the early users of social media in the mid-2000s. He wrote a lot of books Business innovation, and a general understanding of the social background behind the development of social technology.
He joined PhocusWire editor-in-chief Kevin May as PhocusWire pulse: This week in the new era of social media, share his views on the evolution of social media and the development of new strategies, and more importantly, around the requirements for customer participation.
The full interview can be found below…
