Research It has been shown that additional flights due to advertising could generate as much as 34 million tons of CO2 per year.
Require
CCC’s New, Official, Evaluated The content of the progress report on climate action in the UK is a serious test for the UK government.
Report finds: Current Plane Zero strategy has ‘substantial delivery risk’ to meet climate goals; will lead to 70% Increase Strong demand until 2070; ‘no net airport expansion expected across UK’.
It also shows that “a coherent public engagement strategy on climate action is long overdue” that is critical to “empowering and informing households and communities to make low-carbon choices” and reducing air and car travel.
In the absence of such a public engagement strategy, the unofficial Ministry of Climate Emergencies is stepping in with a public health and climate campaign called Airplanes on the Brain.
The CCC’s main recommendation on aviation is the need for a policy framework to reduce flight demand.
stop
The “Airplanes in Your Brain” public information campaign responded to this call by raising awareness of the dangers of exposure to aviation advertising, which aims to do the exact opposite, increasing demand for flights and calling for an end to the active promotion of flying. It is recommended that airline advertisements end in tobacco style.
According to the same recent CCC report: “Demand management is an effective way to reduce aviation CO2 emissions2 and non-CO2 emissions”; “significant changes in behavior are possible”; and “consumers are increasingly thinking about the environmental impact of flying when considering air travel. “
By far the easiest and most painless way to start managing airline demand is to stop promoting it through ubiquitous airline advertising.
MIIT’s highlights planes in the brain Activity include a Animation voiced by Dr. Chris Van TullekenCommercial Disease Specialist – Health problems resulting from profit-driven promotion of products with known harmful effects.
The film deals with a new and dangerous condition known as “airplane in the brain,” brought on by exposure to aviation advertising, while a unique travel brochure shows the flying behind the often glossy ads Affected reality.
Virtual billboard campaigns complete the picture.
better travel
It turns out that, just as people have found less polluting ways to enjoy their holidays — using other forms of transport and vacationing in places not too far away — the creeping return of frequent flying, with a big push from the airline industry, is a boon for the Climate is a disaster.
However, the scientific advice to reduce the need to fly is now as clear as the blue skies to eliminate flight paths.
Ending airline advertising to stop aggressively promoting pollution will save lives and help slow and reverse global warming, just as we reduce smoking deaths by ending tobacco advertising.
People will still be able to fly, but the extra flights created by spending millions to promote frequent flying will be cancelled.
insidious
Airplanes in Your Brain shows the insidious impact of high-carbon advertising and how it undermines the best climate advice, targeting the behaviors and ways of life in rich countries that are contributing to environmental collapse.
“We have to start this campaign because the government is ignoring its own advisers. It’s time we stop actively promoting self-destruction,” said my colleague Leo Murray, of the climate action charity Director of Innovation at “Possible” and co-founder of the campaign.
‘Airplane on Brain’ campaign aims to implement recommendations of House of Lords Environment and Climate Change Committee Report a Behavior Change Starting from the end of 2022, the conclusion is: “The government should take steps to regulate the advertising of products that are high in carbon and damage the environment.”
the author
Andrew Simms is co-director of the project Institute for New Meteorology,Co-founder bad ad campaignCoordinator Rapid Transformation AllianceHe is the author of the New Economy and Green Economics and co-author of the original Green New Deal. Continue: t. @AndrewSimms_uk rice. @andrewsimms@indieweb.social.
learn more about The Ministry of Climate Emergencies is here.
