Marketing Podcast by Brennan Dunn
in this episode Duct Tape Marketing Podcast, I interviewed Brennan Dunn. Brennan is the co-founder of RightMessage, writes weekly at Create & Sell, and has completed a new book on personalized marketing.
Key takeaways:
The Internet has changed the way we do business. It enables your company to reach out to a global customer base. But that doesn’t mean consumers are all the same. Their location, economic and financial situation can affect how consumers interact with your business. So how can virtual businesses replicate the vital face-to-face experience? use technology. Brennan Dunn is the co-founder of RightMessage, a software company that helps you discover the people on your site, what they do, and what they’re looking for from you. In this episode, we’ll discuss how personalization data can be leveraged to improve customer experience and increase your business revenue.
Questions I asked Brennan Dunn:
- [1:21] Can you tell me about your book? What inspired you to write this book?
- [2:09] What was your journey like?
- [4:44] Are you just coding in JavaScript when RightMessage comes along?
- [5:44] How does the idea of personalization work in the customer journey?
- [13:56] How does RightMessage’s technology work?
- [18:59] Do you have any data to support the willingness of people to have to give you more information when you share how it will benefit them?
- [22:15] How does RightMessage use the data it collects to personalize the site for each visitor?
- [24:09] Does RightMessage work with various existing page builders?
- [24:51] Where can more people contact you and learn more about RightMessage?
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
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