As many as 30% of marketers say that video is more important than their website, and we cannot deny that video marketing is one of the most popular and effective ways to attract customers.So, no surprise 86% of companies Already use video for marketing.
However, despite its popularity, it is not easy to create video content. Shooting material is expensive, time-consuming, and requires multiple skills, not every small business can do this.
This is where Boosted by Lightricks comes in.
The Video Creator application can be used as an Android, iOS, and web application. However, in this review, we are focusing on the Android version of the program. Below, we will put the content provided by Boosted under the microscope and how they can easily create attractive ads for your paid social media campaigns.
Let’s dive in!
Getting started with Boosted
If you have 60 MB of space on your Android device, you can easily download Boosted from the following location app StoreAfter loading the application, you will be prompted to choose from a list of industries that may be applicable to your business. This allows Boosted to customize its template recommendations according to your specific needs.
This list covers 12 industries including fashion, food, beauty, and commerce. If you can’t find the right person right now or don’t want to lock yourself in, don’t worry. You can access your account at any time by changing your industry preferences in the following ways.
After completing the first few steps, you can start browsing Boosted’s video ad templates.
There are hundreds of templates, categorized as follows:
- Boosted favorites
- Your chosen industry
- Covid-19 related
- Tips and tutorials
- Polls and questions
- quotation marks
- Customer reviews
- Contests and giveaways
- Sales volume
If your budget is tight, don’t be afraid; there are 49 free templates to choose from.
All templates come with recommended font choices, Graphic design Elements and high-quality lenses. These templates really provide everything you need to create professional-looking marketing videos.
Choose your format
After selecting the template you want to edit, you can preview it and choose your video format.
The following are your choices:
1:1: This is great for Instagram posts because it complements the square layout they like.
16:9: This may be the first choice for any desktop application, whether it’s YouTube, your website, or browser-based social media.
9:16: This portrait format is best for Facebook and Instagram stories.
I was particularly impressed by the formatting function of Boosted. Optimizing videos for different channels is usually a hassle in other video applications.Once started, you can switch formats at any time here edit. This makes it easy to push the same video to all your online channels.
Trim and fit the video
If you don’t like the default layout of the template, you can use the trim and fit functions to change its composition. Here, you can zoom in or zoom out the screen or pan the camera. This beautiful feature can easily find the ideal space for your text.
Add or delete scenes
Each template comes with several “scenes”, just like key frames. These represent different parts of the content, such as the announcement of “Sunday Sale!” followed by “40% discount!” in the next scene. You can add scenes to the video, edit your own text, and/or delete unnecessary scenes.
When you click on the video clip of the template, you will be prompted to choose to upload your own media. You can upload an image or video file to use with the text and color elements included with the selected template.
Add and edit text
You can easily add and edit text using the text tool, and with more than 40 fonts to choose from, you can ensure that every text element reflects your brand. You can also edit the font size, alignment, positioning, and shadow.
As we have already hinted, each template comes with pre-designed graphics such as banners and lines. Unfortunately, you cannot edit these. Therefore, in terms of graphic design elements, your only choice is to choose the template that best represents your vision.
Choose your color
In Boosted’s free plan, you can choose from a variety of predetermined color schemes for each video. Each style has a wealth of color options. When the palette has multiple accent colors, you can choose to put another color in the foreground.
In the paid plan, you can go one step further and adjust the color palette to your liking.
When you click on a video clip, you can choose from 18 filters to switch the atmosphere of the video. This is great for keeping your social media image consistent.
You can use the music included with the selected template or upload your own audio to accompany your ad.
With just one click, you can preview your video at any time. Once you are satisfied with the final product, just click share to publish your video to your favorite platforms, such as Facebook and Instagram. You can also save it to your phone to upload it elsewhere.
Advanced plan: What will you get if you upgrade?
Upgrade to a paid plan to unlock more customization options and make video creation easier. You can purchase a lifetime license for a single fee of £114.99, or you can subscribe for a month for £9.99.
The premium plan comes with:
- More templates
- The ability to add your own video
- Advanced filter
- A music library
- More than 30 fonts
- You can use up to 15 assets (videos or images) in a video, while free users can only use up to 5.
Are you ready to try Boosted?
Boosted makes it easy for anyone to get started Video marketing. It comes with a generous free plan, which contains a large number of templates with high production value. Although Boosted’s templates are understandable general and commercial templates, you can easily switch your own music and materials and take advantage of Boosted’s custom tools. You have everything you need to fully brand your content.
We recommend that you try this free and fun app. After all, you have nothing to lose, just try it and you will gain everything. It is very simple to use, which is very important for today’s marketing generalists who are pressing for time.