Brands are in the position of having to exceed customer expectations, even when they don’t. Any brand needs to stay one step ahead of its customers – just think Blockbuster and Nokia.
at this episodeI had a great conversation with Brian Solis, Vice President of Global Innovation sales force. Brian is a world-renowned digital anthropologist, futurist, eight-time best-selling author and international keynote speaker. For more than two decades, he has been recognized as one of the world’s leaders in innovation, business transformation and leadership.
learn by listening About customer experience in a digital-first world, and how brands can survive change and continually exceed customer expectations.
Exhibition highlights:
• How customer expectations are changing
• How a digital-first world has changed and will continue to change people
• Why we must show our customers what is possible
• Why you need to have a vision or end goal
• Relationship between digital and physical shopping
• What is the pre-Metaverse, according to Brian
• What brands can do today that customers haven’t thought of
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*** Episode Credits
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