Do you want to get high-level potential customers? Who didn’t!
Using surveys as a lead generation and brand awareness strategy can be very effective.
Join Shelley Walsh of Loren Baker, Special Project Editor and Founder of Search Engine Magazine, who use our 2021 State of SEO report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)
They discussed the reasons, methods and challenges of our latest survey from the perspective of content marketing.
Developing a good report is more than just numbers; it also involves connecting with the right people, obtaining good data, building an audience and reaching them in various ways. Hear how they share how this survey has improved the success rate of closed content and what to keep in mind when posting such content yourself.
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We are always looking for something that can prove the authority of the industry that we have, and that will not only allow us to get good page views, but also allow us to get links. –Shelley Walsh [09:54]
Having unique data is always a real plus point, and one of its real benefits is
They are natural link machines. ——Shelley Walsh, [13:22]
Whether you are a company, e-commerce, or publisher, the value of building your own audience is to build an email list or customer list that you can revisit in a variety of ways. ——Loren Baker, [31:26]
[00:00] – A little bit about Shelley
[08:51] – Why SEJ decided to publish a lot of content, that is, the SEO status
[15:30] – How many SEO professionals have been surveyed and how this leads to high-quality results
[18:06] – Strategies to generate extensive media coverage, dialogue and backlinks
[20:17] – How Shelley designed the SEO investigation status to be useful and actionable
[24:49] – What challenges Shelley faced and what she learned from this research
[31:22] – Is it worth it for e-commerce or publishers to build their own audience?
[33:26] – How to use your audience to respond
[35:40] – Create and use your own audience and use the audience owned by others
[39:19] – How Shelley and SEJ encourage readers to respond
[41:16] – Compare survey tool UX and how to choose the right tool
[43:57] – What does the survey design need to succeed
[50:00] – What is the difference when publishing results?
[53:11] – One of the classic rules in app advertising
[55:14] – People never mention content reuse and branding
[58:52] – Where can Shelley and Loren find their most valuable marketing insights?
[01:03:27] – Use surveys to acquire potential customers
[01:05:14] – Questions to ask yourself when planning an investigation
[01:06:20] -Even if you are a small business, how to get good data
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Try to think about different things for each channel and deal with it differently so that people have a reason to check all the different channels. A slightly different approach is given in each. ——Shelley Walsh, [58:38]
What is really important is that you know if you are producing content that confirms your concept, and if you have a very strong concept of value. ——Shelley Walsh, [43:57]
If you are conducting research or investigation for the first time, please don’t give up. By constantly doing this, people began to look forward to it, and it began to grow. ——Loren Baker, [01:08:29]
For more such content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Contact Shelley Walsh:
Content marketing consultant Shelley Walsh is the special project editor of Search Engine Journal. Since the founding of ShellShock, the content produced by her team has attracted hundreds of links and spread quickly. The passion for new challenges and learning new things drives her success. She likes to go to the swimming pool, read, bike or climb mountains in her free time.
Follow her on Twitter: https://twitter.com/theshelleywalsh
Connect with Shelley on LinkedIn: https://www.linkedin.com/in/shelleywalsh/
access: https://shellshockuk.com/
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Contact Loren Baker, founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
