Monday, May 25, 2026

Startup targeting seniors and caregivers has launched an online expert tool to help them with care


By 2034, the United States will have more seniors 65 and older than children under 18. U.S. Census Bureau forecastof which 77 million are elderly and 76.5 million are minors.

Given the changing demographics, it is imperative to reimagine aged care. San Francisco-based Honor aims to do just that. The company, which bills itself as the largest aged care network and technology platform, recently announced the launch of Honor Expert, an online tool that helps seniors and their families find answers to their aged care questions in one place. The pandemic has disrupted the way families, caregivers and seniors themselves get answers to age-related questions for their loved ones, and Honor Expert seeks to address that.

Users can call toll-free online chat numbers for support with care plans, home management, and health and wellness. In particular, honors specialists connect carers and older adults with professional social workers to answer their questions. The goal is to reduce the frustration they often face in getting answers for elder care.

“Now more than ever, seniors and their loved ones need guidance on how to address aging-related issues,” Honor CEO and co-founder Seth Sternberg said in a statement. Press Releases“We’re literally answering the call and partnering with some of the best companies in the industry to address barriers to care and deliver real, tangible solutions.”

Honor Expert aims to connect gerontologists, aging advocates, services and social workers directly with older adults and their caregivers across the country. Users will be directed to educational resources, tools, products and services from partners to address any aging issues they face.

“As people age, addressing health issues and solutions is a huge pain point for our clients around the world, and through Honors Expert Services, we enable seniors and their loved ones to identify age-related challenges faster and easier and Find solutions before they escalate into bigger problems,” Sternberg said.

news followed Honors to get Home instead In August 2021, the combined organization vowed to transform the professional caregiver and client experience, and to reimagine elder care.Last fall, Honor announced that it had raised $370 million in funding This propelled it to unicorn status. The company has used the funding to develop its technology to help seniors access care services.

Honor’s partners believe that an online platform for caregivers, seniors and families will help empower this population.

“By working together, Aloe Care and Honor will be able to help more seniors remain independent and give their families peace of mind through better communication, personalized technology solutions, and the knowledge to help anytime,” Co-Founder and Chief Executive Officer Executive Ray Spoljaric says Aloe Vera Health in a Press Releases.

Aloe Care Health is a medical alert service that uses hardware and software to keep seniors safe at home, while monitoring falls and connecting seniors to a 24/7 emergency call center.

Photo: delihayat, Getty Images



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