Podcast introduction is an important quality successful podcast.
The right introduction puts a podcast on the path to success.
These seven tips will help your podcast build and retain an audience:
- Attract your audience quickly.
- Make every second of your podcast introduction count.
- A good podcast introduction can build audience retention.
- Test your podcast intro to retain your audience.
- The podcast introduces three things that must be conveyed.
- Podcast Introduction to Building Loyalty.
- Where to get music for podcasts.
Let’s dive into each one and see how you can use it for your podcast.
1. Attract your audience quickly
Erin Sparks of The Verge of the Webcast Podcast Says there’s a subtle but important value in podcast introductions, which he calls “click through.”
The feature Erin suggested to introduce acts like a hook – grabs the audience’s attention and immediately piques their interest.
He shared this insight:
“Audio ‘hooks’ are important for podcast click-through. When browsing a podcast app, people click and listen for 7-10 seconds to see if they’re ‘feeling’ the show.
Very different from any other medium. “
Chris Brogan Make a Branded Podcast Agree that podcast introductions should be short.
He shares these insights on the quality of helpful podcast introductions:
“I’m a huge fan of the briefing. After listening to it more than twice, everyone was bored.
The introduction should set the mental stage for what is to come.
Choose the music and text that mimics the show. “
2. Make every second of your podcast introduction count
HarmidaProject Director WMR.FM and Cannabis Radio PodcastThe important thing to observe is to give listeners a reason to stick with the podcast, but in the shortest possible time.
He says there is absolutely no time to waste in your podcast intro, so it’s really important to really make every second count.
He shared:
“Podcast listeners, like everyone else, have short attention spans.
You must give your audience a reason to listen to your content within the first 30 seconds.
Whether you’re creating a cold opening, or finishing up what you’re going to talk about on the show, you need to instantly delight your audience.
Create intros as if every listener has a short attention span because in my professional experience they will either stay and listen to your show or stop and find another show to listen to. “
3. Podcast Intro builds audience retention
Azim Ahmed | of Azeem Digital SEO Podcast Sharing a good podcast introduction will help keep audience retention and encourage engagement and loyalty.
This is an element of transformation theory, and even seemingly trivial elements can encourage or discourage the action we’re looking for.
A classic example is a PPC arbitrage marketer who maximizes the number of sales per click.
Affiliate PPC Marketer The speed of success or failure depends on how well they convert each visitor.
This person found that detecting mobile devices and adding an “iPhone friendly” or “Android friendly” badge significantly increased their conversion rate.
The follow-up insights presented by Azeem are similar.
He said podcast introductions have the same effect of encouraging users to click and leave the podcast or leave.
Therefore, it’s important to think of introductions as a configurable asset that can be used to increase audience retention.
Azeem shares the importance of podcast introductions to retention and engagement:
“People get tired of repetition, no matter your podcast format — the idea is to engage listeners.
If you lose them within the first 30 seconds, you will most likely see a drop in retention and engagement. “
4. Test Podcast Intros to retain viewers
Azeem next shared that one way to increase retention and engagement is to try new intros and endings.
He shared this tip:
“As a host, you should change that sometimes.
Customizing the intro every time is basically the most effective option for testing.
For example, you could test asking people to subscribe to a few episodes of the intro and outro and see which drives more growth. “
5. Three things a podcast introduction has to convey
Sparks provides useful information about what should be conveyed in the introduction to the podcast.
He shares how the introduction should be conveyed”What’s in it for me?‘ proposed to the listener.
Figure out solid principles for answering the question “How is this good for me?” It’s a great way to think about how to create an intro to your podcast that’s useful to your listeners.
So it makes sense to apply this approach to podcast introductions, so that listeners are reminded why they’re there, which could be to do their jobs better, keep up with industry news, get entertained, and more.
Here’s what Sparks shared:
“A good introduction provides:
- Make a promise to your audience within the first 5 to 7 seconds (knowledge deal, communicate what they’re going to get).
- Sonic brand.
- Credibility, a contextual reference to subject matter expertise. “
6. Podcast Intro Builds Loyalty
Jim Hegerthe popular co-host Web SEO Podcastshowing that the podcast introduction helps build familiarity and ownership of the space.
I’ve noticed that people tend to feel a sense of belonging to a website they like, probably because that website could be part of their self-identification as a baker, athlete, or whatever.
Ever walk into a favorite restaurant and immediately get a sense of comfort or anticipation?
It’s a sense of ownership of the experience, the experience is yours, and it’s yours.
A podcast introduction can have a similar effect, bringing a sense of comfort and anticipation that people feel in a physical space that feels loyal and connected, Hedger said.
He observed:
“I once read that people are less loyal to restaurants than they are to the spaces they feel comfortable in.
The same goes for podcasts.
Like radio, podcasting is the theater of the mind. Your introduction is what first forms the breath of the space that you, your guests and audience will create together.
Podcasts are very intimate. I think you need to feel love for your audience and have a deep respect for the topic, and your introduction is your first chance to establish that.
The host’s job is to help the audience build a zone where they and the host are almost in the same place. “
7. Where to get music for podcast introductions
Something to remember is that any music used should be licensed.
There’s an idea that it’s okay to use just a bit of someone else’s music, but that’s probably not the case.
If this is the way forward for you, it may be prudent to check with an attorney first.
The podcasting professionals consulted for this article all agree that it is important to purchase a license to acquire the rights to any music used in a podcast.
Everyone agrees that it’s better to license royalty-free podcasts introducing music, as this prevents claims of copyright infringement.
Hermida shares:
“Our music is licensed, and most other podcasters are likely to use some kind of licensed music from other licensed music providers to play some original music that is not prone to any copyright issues.
It doesn’t matter where the music comes from, but I always recommend making sure you’re using the music you’re allowed to use, and that the license to use the music is documented and provable. “
Sparks also recommends paying for music usage:
“We have had many used music licenses over the years.
We strongly recommend that you look at the different sound repositories and leverage them to create a sound brand.
Places that license music are Envato Elements, Epidemic Sound, and more.
We also have ongoing licensing with our deep voice announcers, our voiceover talents.
This should also be something to consider when you’re developing a long-term show. “
Brogan recommends:
“Voice of Pandemic works well. Buy a license.”
When choosing a digital music asset, be sure to read the license to understand what you can and cannot do with the music, and how long you are entitled to use it.
- popular voice – Some podcasters mention Epidemic Sound as a great place to buy music licenses.
- Envato element A source of high-quality licensed, royalty-free music suitable for podcast introductions.
- Shutterstock Music exists – Shutterstock is best known for their stock photography library, but they also offer royalty-free music dedicated to podcasts. suitable license Use in podcasts The fee is $49.
- Music Bakery Offers royalty-free music that you pay once to use anywhere, but be sure to read the license agreement to see exactly what you’re paying for.
- instant music Digital downloads are available, starting at $4.95.
- Adobe Stock music library – Adobe provides royalty-free music that can be used in multiple projects.
Podcast introductions matter
At this point, it should be clear that something as trivial as a podcast introduction is actually part of the foundation of a successful podcast.
Obviously, the content of a podcast is the most important quality of a podcast.
Just as important as the content, however, is that the podcast introduction sets the stage and makes the listener feel like they’ve reached their happy place, while also conveying the content for the listener, which encourages them to stick with the content.
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Featured Image: Alex via Rock/Shutterstock
