in this episode Duct Tape Marketing Podcast, I interviewed Sara Nay.Sarah is COO of Duct Tape Marketing, co-founder of Spark Lab Consulting, and host of the Agency Spark podcast.
Key takeaways:
Marketing systems and operating systems are the two halves of your entire company – bringing the two together gives you the full picture and ultimately effective control of your organization. In this episode, I talk with Sara Nay about her role as COO at Duct Tape Marketing, the role operations play in marketing, and how creating and leveraging systems can help you go the extra mile and avoid situations where it’s not feasible Turn the wheel.
My question to Sara Nay:
- [1:22] What does the COO of Duct Tape Marketing look like?
- [1:48] How does the COO work with the CEO?
- [2:51] In your role, what is the hardest thing for you to learn or adapt to?
- [4:10] How do you feel working with your family is different?
- [5:25] What role does operations really play in marketing?
- [7:29] Can you talk about how to implement your marketing so you can deliver it consistently and in a repeatable way?
- [12:35] How do you see your system as a way to get better?
- [15:18] Where can we improve after becoming a customer? How do we connect marketing and operations and then add systems?
- [18:31] Can you talk about what you’re doing with Spark Lab when someone comes to you to try this actionable approach?
- [20:42] Can you tell us where people can find it and learn more about Spark Lab Consulting?
More about Sarane:
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