When you Start a business, You have a long to-do list.
Choosing the right logo for your new business is located near the top of the list.
Signs are important. Without a brand-specific image like a logo, it is impossible to distinguish one business from another.
Well made Custom logo design This gap in recognition is bridged.Logo is an important part of your company logo And you can resonate with potential customers by communicating some sparks that make your business unique.
It is important to understand this Logo design trends, But the trend will change. Fortunately, best practices and science can guide you in choosing an effective logo that connects with your audience.
How to choose an effective logo for your business:
we have already emphasize That:
In the most basic sense, a logo is a small symbolic artwork representing a business… When you put aside all design trends and fancy fonts, the core of the logo must be:
1- Reflect your brand.
2- Recognize immediately.
3- Versatile.
4- Never go out of style.
Everything else is optional.
In fact, I will go one step further. Each design choice in the logo should only be used to serve and enhance the four items listed above. Moreover, if you meet these four requirements, many other frequently quoted logo essentials, such as simplicity and memorability, will naturally follow.
Let’s break down these principles further:
1. Focus on communicating your brand
Your Brand strategy It should reflect and communicate what your brand is.
The main function of your logo is to represent Your unique brand.
So if you use a free logo generator or pay $50 to random hobbyists on Fiverr to provide you with a generic stock logo, you are missing the point-and hurting your business.
The best logo-the logo you want to design for your business-conveys the “who” of your unique brand.
There are many ways to do this-use colors, shapes, typography, lines, etc.
However, these are just building blocks. An experienced designer will work with you to assemble these building blocks with wit, psychology and insight into a logo that can only represent one business-your business.
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2. Designed for instant recognition
Instant recognition is essential.
People are very busy. They are distracted. They will not take the time to confirm that they have found you and not your competitor.
Your Company Name It’s important because you want people to remember your company when they hear or read your company name. And, your logo is equally important, because your logo’s job is to ensure that when people view your website, storefront, signage, or mobile app, they can immediately say, “Oh, yes-that’s it.”
So how do you create an immediately recognizable brand?
Unique and unique shapes are essential.
So challenge your logo designer to go beyond the standard box name or oval abbreviation paradigm.
The iconic color combination also helps in immediate recognition. But color alone cannot solve the problem. Sometimes your logo must be displayed in black and white.
In the logo design, the shape is the protagonist and the color is the partner.
3. Test versatility
The logo is designed to represent your business everywhere.
It should appear on your website, business cards, and storefront (if any).
Your logo should also appear on all marketing materials, including e-books, emails, flyers and brochures, social media content, and promotional materials for joint ventures and partnerships.
This means that your logo must be versatile enough to display size, color or black and white, monochrome or multiple colors, and still be recognized consistently.
This is a test: can you place your logo in a single color on a brightly patterned business card and still quickly tell what it is?
If not, please return to the drawing board.
4. Plan for longevity
The best signs stand the test of time.
Think of Disney, Nike and Coca-Cola. These brands (and their logos) are recognized worldwide. Moreover, these companies have maintained the same logo for decades.
Repeated exposure helps people remember a brand. It takes time for a sign to enter the public’s consciousness.
This means that you must be willing to use your logo long enough for people to understand it.
Therefore, please avoid fashion design trends that make your brand obsolete. Instead, focus on a logo that represents the long-term growth of your business.
The science of logo design
Best practices are important.
However, when planning and designing a logo, they are not your only resource.
We promised you some science. So settled down.
We have written before about Science can improve your marketing.
Science can also help you make confident decisions about your company logo.
Descriptive and non-descriptive logos
Let us conduct a thought experiment.
Imagine that you only have the last two options for the logo.
Logo A presents your company name in an artistic way within a solid color circle. classic. professional.
Logo B is a unique custom shape that reflects your business. Your company name is below. specific. Unique.
Which one do you choose?
According to a Recent studies, You should choose logo B.
In this study, the researchers conducted seven independent experiments and analyzed the impact of 597 companies’ logo designs on brand equity to reach their conclusions.
Moreover, their research found that descriptive signs are more effective than non-descriptive signs.
Researchers Defines a descriptive logo As:
…A logo containing text or visual design elements (or a combination of the two) can clearly communicate the type of product or service the brand is marketing.
But what does a descriptive logo do to your business?
The researchers explained:
Our research and analysis show that consumers are more likely to process descriptive signs visually and thus understand the content of brand marketing. We also found that, compared with non-descriptive marks, descriptive marks:
- Make the brand appear more authentic in the eyes of consumers
- More beneficially influence consumers’ evaluation of the brand
- Increase consumers’ willingness to purchase the brand more strongly
- Further increase the brand’s net sales
Nothing is more noticeable than this.
Descriptive logos make it easier for potential customers to understand your business. That kind of people. Moreover, it will bring more sales.
Round and angular logo shapes
A picture is worth a thousand words.
Moreover, even simple shapes can convey information better than you think.
A sort of Learn It was revealed in the Consumer Research Journal that
… the roundness and corners of the brand logo are enough to influence the perception of the product or company’s attributes.
This research confirms what experts have long known-the shape of your logo is important.
Different shapes convey different characteristics. And, choosing a shape that conveys the qualities you want people to associate with your business has a major impact on the effectiveness of your logo.
So, let’s take a closer look. The researchers explained:
Although there are almost infinitely many possible shapes, in a broad sense, shapes can be divided into circles, angles, or a combination of the two. A circle is curved and has no sharp angles (for example, an ellipse or a circle); an angle is composed of straight lines and sharp corners (for example, a triangle or a square).
The same research shows that circles and angles can be reliably associated with certain perceptions.
It is found that the circle is considered to be:
- Soft
- Moderate
- Moderate
- Caring and kind
- More attractive to people who resolve conflicts in a compromised way
It is found that the angular shape is considered to be:
- hard
- Cruel
- Cruel
- More attractive to people who like adversarial conflict resolution
Neither the round nor the angular logo is inherently better than the other. However, they do convey different messages.
Moreover, the shape can fall anywhere in a wide range between a complete circle and a complete angle. So, don’t be afraid to encourage your logo designer to experiment with round and corner elements in your logo.
But, most importantly, when choosing a logo design, keep in mind the perceptions associated with these shapes. Sending the correct information about your brand is essential.
The effect of color on mind and body
The colors are very powerful.
The impact of color on marketing Research has found that people make subconscious judgments about products within the first 90 seconds of seeing them.
with, Nearly 85% of consumers believe that color is the main reason they buy a particular product.
Why are so many people affected by seemingly irrelevant things like color?
The reality is that color is not a cosmetic factor.
Science shows that colors affect people’s emotions, perceptions and even their bodies.
A sort of Studying in 1974 Authors: KW Jacobs and FE Hustmyer measured men’s galvanic skin response (GSR), heart rate, and respiration to specific colors. The study found that compared with blue or yellow, red is significantly more attractive to participants’ GSR. Green attracts GSR’s attention more than blue.
Various studies Author Rikard Küller revealed that color may affect the heart rate and autonomic nervous system of the audience. Red stimulates the sympathetic (or fight or flight) neural response, while blue stimulates the parasympathetic (or relax) neural response.
In general, these studies show that color affects the way our bodies behave. Red excites our bodies-leading to feelings of anger, aggression, or passion depending on the context. The blue shade calms the body-guiding people to experience feelings of peace, trust, or sadness based on the context.
So, what are your main points when choosing a logo?
Science shows that color affects people deeply. Therefore, choose colors that convey how you want people to feel about your brand.
Check How brands use color to influence customers Learn how specific colors can help you establish a stronger connection with your target audience.
You are not alone
Choosing a logo is an important decision.
Moreover, when you have the right information, there is less pressure to make a decision.
By following these best practices and scientific guidance, you can be confident in your choice of logo.