People judge others by their appearance, and often pick the products they buy based on appearance alone Package Design for those products.
Good product packaging design is the face of your brand.
Bad product packaging can make a great product go into oblivion.
If you haven’t created a new product packaging in years, or are planning to release a new product this year, you should be aware of modern packaging design trends.
Here are the top 10 packaging design trends for 2022:
1. Creative fonts
People identify products by their products Brand and product name. So make sure the name is legible.
You can attract shoppers by using creative fonts in your packaging design.
For example, the ever-popular Coca-Cola font will always be a classic. The font is simple, direct, fluid and easy to read. Even if we see the font from a distance, we can often tell that a person is drinking Coca-Cola by seeing the font on the company’s classic red background.
It really took Coca-Cola decades to develop this strong connection in the minds of consumers. But you can do something similar by choosing smart fonts that differentiate your product packaging.
For example, if you want a minimalist look, use bold and large font for your product name and a color for your background. Minimalist product packaging designs are still popular.
If you want to get more creative with your packaging design, include small designs or patterns in your packaging that match vibrant and loud fonts.
2. Transparent packaging
people appreciate it When brands are honest and transparent.
Successful brands have embraced this philosophy.
In product packaging, transparency means being honest with customers. Your packaging should clearly and thoroughly list the ingredients in the product. It should also mention whether the product contains ingredients that may be harmful to some people.
Transparency can also include using product packaging to tell your brand story. For example, if your company is actively involved in social issues like climate change, use product packaging to share why the topic is essential. You can add a small paragraph of text to the packaging to explain your branding.
Transparent packaging creates a sense of trust and a connection with your brand.
3. Simple Design
Sometimes the best way to stand out is simplicity.
People think that anything trendy, colorful, loud or bold will always attract attention.
But in product packaging, this is not always the case.
The simple packaging design emphasizes brand authenticity and has a flawless and timeless look.
Also, you usually spend less effort and money designing the packaging of your product.
For example, companies like Apple and Anker use simple packaging, focusing on their Brand Promotion rather than products. Many other companies do the same, including popular sodas, electronics, cleaning products and other brands.
People develop a sense of trust when they see simpler packaging. Because of the unseen, consumers can focus on essential product details. In this case, less is more.
4. Safe Packaging
Over the past few years, we have seen an increasing use of secure packaging designs. Safety has always been a concern, and companies have responded by making packaging more hygienic, safe and reliable.
For many products, especially food and beverage products, this has become the gold standard for product packaging.
But keep in mind that packaging can easily appear overly simplistic when you value product safety more than design.
The good news is that you can have both. You can create interesting security packaging.
For example, use bold colors, minimalistic or bold fonts for your brand, show your company logo, and include other small design elements in the packaging to add extra personality.
Adding this last bit of fun to a safe packaging design adds extra love when your customers see the packaging. It often makes people smile.
5. Colorful and loud packaging
scientific research shows Color affects people and affect our emotions.
Used by smart designers, marketers and business owners color psychology Influence from logo design to website design to packaging design.
For example, Facebook and Twitter use blue as their primary brand color. We do the same thing at crowdspring.
Blue is easier on the eyes and is associated with relaxation.
By contrast, bright colors like orange, red, and yellow create a sense of fun and joy. These colors are often used on e-commerce sites.
So, if you want to show positivity and fun with your product packaging design, use bright colors!
6. Humorous Illustrations
Many videos and posts go viral because they make us laugh.
You can do the same with product packaging design.
It’s easier to attract shoppers with your packaging if you can make an instant connection with them. One of the quickest ways to create this instant connection is humor.
You don’t have to go out of your way to create fun designs or memes on your packaging.A fun, easy-to-understand and well-designed illustration can be effective.
Many brands have partnered with popular cartoon shows to incorporate characters from those shows into their packaging.
Seeing familiar characters on packaging, mostly when those characters are known for being funny, creates an instant connection that leads people to buy the product.
Small businesses don’t have huge budgets. Most small companies cannot work with Rick and Morty on product packaging design.
But they don’t have to spend a fortune to follow this trend. You can design a fun or exciting custom illustration that fits perfectly with your brand.
but only if humor is relevant to your relationship Brand strategy. Humor is great, but not for all brands or all times.
7. Packaging that tells a story
Nothing beats a great story. Stories can engage people and build more trust and connection with a brand.
A product alone cannot tell a story. It helps if you create innovative packaging that complements your product.
There are many ways to Tell your brand story through packaging designFor example, if you make a drink, you can design a comic series on the product packaging. Then continue the story and get people involved in the new product launch.
Stories, especially about product packaging, can also play a role in strengthening a company’s logo.
Divine’s Chocolate Bar (above), for example, is highlighted with its gorgeous gold script logo. This reminds customers of the high-quality and decadent chocolate experience waiting inside.
The logo is printed in raised metallic ink to provide consumers with a tactile and visual experience.
around that logo is a pattern drink symbol. These symbols originate from Ghanaian culture and are still accepted by Kuapa Kokoo cooperative farmers today.
Each symbol represents a virtue cherished by the brand.
This is just the outside of the packaging. The interior of Divine’s packaging includes copy and graphics that explain its story.
8. Use of QR code
People value brand authenticity. Gen Z and millennials typically only buy authentic brands.
That’s why you should make sure your packaging complements your message.
Counterfeit products are already difficult to distinguish from original products. Companies like Amazon have struggled to find counterfeit products in their product listings.
QR code Has become an important factor in verifying the original product and brand.
However, QR codes do more than verify the originality of a product.
QR codes can also tell your brand story. This will help you build new connections and trust with your customers.
9. Vintage Packaging
The past few years have prompted us to look back at what we used to do when life was normal. For some, that means looking back five years. But for many, it means looking back decades.
People like to look back on nostalgic things. We can see this trend on social media with the rise of retro design, fashion, music and more.
Many brands have adopted this design style. Innovative brands have created retro designs that respond to this trend.
People love retro designs for their historical value, as retro designs can be the sweet spot between old and new without being awkward.
Vintage design styles are familiar, trendy, and arguably timeless. They are suitable for many situations.
10. Sustainable Packaging
Many people, especially Gen Z and millennials, prefer eco-friendly brands.
For example, there is a growing preference for recyclable and reusable products and packaging.
Designing sustainable and reusable packaging can meet this growing need.
sustainable packaging Create a mindset where buying can help the environment. Sustainable packaging also contributes to environmental awareness.
Your customers will love this increased sense of community and positivity.
Packaging design trends change according to people’s needs, tastes and needs. So if you haven’t updated your product packaging in a while, now is the perfect time to do so. Create packaging designs that perfectly represent your brand and products by fostering a sense of trust and community with your customers.
Want a deeper dive into all the design trends for 2022?
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