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Top 10 product design trends in 2021


Consumers increasingly need products that are easy to use, unrestricted, smart and voice-controlled.

Moreover, they increasingly need products that communicate with each other in a strong ecosystem.

By 2021, consumers have also begun to accept nostalgic designs for comfort. They want to know that the products they buy are manufactured in a sustainable and environmentally friendly way.

Whether you are a new product entrepreneur Start a business And write a business plan For your first product, or an experienced business owner planning your 25th product line, you should know these top 10 product design Trends in 2021.

1. Artificial intelligence, frontier and center

In 2021, we will continue to see more advancements in artificial intelligence (AI), which will make the technology and equipment we use better.

We saw this with Apple’s new iPhone series at the end of 2020. Although many of the announced features do not yet have strong commercial applications, Apple leads the trend with compelling artificial intelligence capabilities in its products, opening the door to incredible new ways of using mobile phones and other devices.

For example, the AI ​​in iPhone 12 can help mobile phones take better photos, especially at night. When you pick up the phone, the screen will automatically light up because the AI-driven accelerometer will detect the motion. Moreover, you can even send automatic text responses based on artificial intelligence when you are late for appointments or meetings.

As artificial intelligence becomes more intelligent, it is expected that it will be widely used in intelligent technology by 2021.

2. Voice assistant

Consumers need more convenience, and there is nothing more convenient than using voice control equipment.

Last year, we saw the continuous evolution of the three giants: Amazon’s Alexa, Google’s intelligent assistant and Apple’s Siri.

The smart devices of these companies are used for daily activities, quick and simple tasks, and shopping along with their integrated voice assistants.

Do you want to buy items on your shopping list and have Amazon deliver them? Asked Alex.

Do you want to text your friends your estimated time of arrival? Ask Siri.

Do you have to translate what the waiter said when you come to China? Ask Google.

By 2022, voice sales are expected to reach There are 40 billion U.S. dollars in the United States alone.

We hope that more companies will incorporate voice assistants into their products. Think about refrigerators, cars, microwaves, ovens, etc. In fact, we are increasingly seeing voice interfaces being integrated into various consumer products.

With the booming development of artificial intelligence, it makes sense for voice assistants to leap in product design trends in 2021.

3. Augmented reality + interactivity

Improvements in mobile phones have also brought huge improvements to the built-in cameras of these mobile phones.Today’s smartphone cameras are very good, you can use apps to plan your home virtually, for example IKEA Plaza – Just use the phone’s camera and augmented reality (AR).

Improved camera and phone technology will push more companies to add scannable codes and augmented reality applications to their marketing libraries in 2021.

The application and scannable code can include the company’s history, how it was made, or recipes (for example, if you are buying pasta).

If done well, AR features and applications can provide a unique and memorable user experience. It’s almost like in a store, but with more flexibility and less stress.

As the world is dealing with a global pandemic that puts shopping in physical stores at risk, these are important factors driving the rapid adoption of alternative technologies.

4. Ubiquitous wireless technology

Last year, many companies announced wireless technology. We predict this will happen.

If implemented properly, wireless technology is simple, easy to use, and convenient. From mobile phones to wearable devices, and even home devices, everything is transforming into a wireless powerhouse.

This has given birth to an ecosystem consisting of wireless charging stations, wearable devices, smart devices, etc.

Although many people take refuge at home for most of 2020, consumers are increasingly demanding unrestricted equipment.

Products such as Apple Watch dominate the wearable device market, partly because in addition to telling you the time, you are also wearing a powerful computer. Moreover, you can take it anywhere, including underwater.

5. Smart health frontline

The pandemic prompts people to pay attention to their health.

We predicted last year, we were right-smart health products are becoming more and more popular.

Nevertheless, it will be more difficult for people to stay healthy in 2020. Many businesses, including gyms, are forced to close for most of the year.

However, as people began to buy smart health devices that can be used at home, companies like Peloton grabbed market share.

This trend will continue to accelerate in 2021. We expect that more people will invest in home smart sports equipment, healthy food and smart health equipment.

With the soaring usage of smart watches, improvements in blood sugar trackers, the booming development of smart exercise equipment, and many new health-related applications, consumers are more capable than ever to track their health.

In addition, smart wireless health devices have portability and flexibility, and most of them are directly connected to smart sports devices.

6. Reduce, reuse, recycle

2020 is beyond our expectations. Manufacturers and consumers are increasingly aware of the importance of keeping themselves and the environment healthy. This means reducing waste, reusing materials and establishing a strong recycling system.

In fact, consumers are increasingly demanding that the brands they buy have good sustainability practices.

A recent survey found that approximately 70% of consumers Will spend more money to buy from environmental companies (rather than waste of money peers).

And, as we Point out last year:

Consumers today are looking for products that support their ethical messages, companies that support local small businesses, clothing that is durable and worth investing in, and products that use viable alternative materials.

This statement will still apply in 2021.

As large companies (such as Amazon and Apple) pledge to reduce their net carbon emissions to zero in the next few years, sustainability practices will soar in 2021.

This trend largely involves companies investing in biodegradable and recyclable materials for their products. Product packaging. In our observations, you can clearly see this momentum Packaging design trends By 2021.

7. Storytelling (tell the story of your product)

Consumers are more likely to buy products from companies they are related and familiar with.

You can increase the success rate of your product by incorporating your story into product design.

As we mentioned above, AR and interactivity are a great way to integrate storytelling In your product, but there are other great methods.

The consistency of personality and product design (coherent design of all products) is a good way to show the value of your product and brand.

Take a beauty product company as an example Beauty function, E.g. They provide customized hair, skin and body care products according to your needs and suit your needs. They are committed to providing the greatest degree of customization, in terms of the ingredients in the product formula you order.

The company’s storytelling is great. Function of Beauty shows you its promise, credibility, and focus on user experience without the need for explicit explanation. After all, who knows your needs better than you?

By 2021, storytelling is essential to creating powerful and memorable products.

8. Minimalism

Consumers don’t want to be overwhelmed. Simple design and minimalism are popular.

In fact, minimalism is very popular outside of product design.We will see the return of minimalism in 2021 Logo design trends, Packaging design trends, with Web design trends.

Take Quip’s toothbrush design as an example. The design is simple, stylish, simple and effective. Nothing is most important, and nothing complicates the overall purpose of the product.

Quip only provides what you need, nothing else.

Quip’s competitors offer many series of electric toothbrushes with increasingly complex functions.

But too many choices make consumers confused and in Marketing psychology is called Paradox of choice.

When consumers are frustrated with a large number of choices, they usually look for better options and a better user experience.

This is one of the reasons why Apple products dominate many markets. Apple’s product selection is limited. Deciding which of Apple’s four phones you like is much easier than deciding which of the thousands of Android devices you consider buying.

Of course, there are exceptions to this rule. But most companies and products will benefit from avoiding the creation and construction of complex products.

9. Clash of old school and new school

Many companies began to combine the product design of the old school and the new school.

For example, clothing companies are bringing back old-school graphic design.

Technology companies like Apple have also joined Airpods Max (a combination of retro design and new high-tech features).

This combination called “newstalgic” helps to arouse positive emotions in consumers. It usually increases sales, especially for older consumers, because it connects their childhood and adulthood, all under the roof of one product.

This trend is not surprising. After the financial crisis of 9/11 and 08-09, we saw a similar surge in nostalgic products. At that time, we just saw the revival of old products.

This time is different.

This time, the product will not just be repeated. Instead, they will have dimensions similar to the products we loved when we were young, with new and improved features that we love now.

In order to succeed in nostalgic design in 2021, brands must balance past and future product designs. And they must do this while connecting with customers and providing the best experience.

10. 3D printing products

Completing our 2021 product design trend list is an important trend-3D printing products.

Consumers desire something new and unique. 3D printed products can do the job.

These custom-designed products have a creative advantage over competing products that use outdated designs.

In addition, with smarter design technologies powered by AI, designing and printing 3D products is easier than ever.

It is also faster, cheaper, and more customizable.

Say goodbye to relying on large manufacturing plants, having to create your own custom machines, or spending weeks making molds. Instead, with 3D printing technology, you can prototype and manufacture using only a 3D printer-everything within a few days.

Need to update your prototype during manufacturing?

With 3D printing, this is not a problem. Just change the design, re-upload the file, and you can finish it in a few hours.

For traditional manufacturing, this can take days or even weeks.

Therefore, look for many original and real designs based on 3D printed products in 2021.

in conclusion

In 2021, product designers must push the user experience to the forefront while aligning with their products. logo.

When designing new products in 2021, please consider these top ten product design trends.

Want to take a closer look at all the design trends in 2021?

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