Posting content is easy.
It’s much harder to publish content that increases ROI and provides value to your target audience.
On February 16th, I hosted a webinar hosted by Conductor’s Senior SEO Manager, Katie Greenwood.
Greenwood shows the details of creating an effective corporate content strategy that drives conversions, not bounces.
Here’s a quick summary of the webinar. To access the entire presentation, complete the form.
7 Steps to Improve Your Enterprise Content Strategy
Organic traffic accounts for 53% of all website traffic.
Even if your brand awareness can lead to some clicks, you still need to consider your SEO and content to maximize your presence.
By 2022, SEO-driven organic content will become a more important measure of your website and its success.
Step 1: Bring SEO in-house
There are dedicated SEO and content strategy teams at every step of the customer journey.
If you are a corporate brand, the team should be more than one person.
In-house teams are better equipped to respond to new information and implement new programs faster than agencies.
This is because they have direct access to other internal teams and spend dedicated time.
Internal teams know your customers, their challenges, and most importantly, each other.
This familiarity helps create content that sells and converts.
Step 2: Include SEO at All Stages of the Content Process
Don’t just introduce SEO at the end, before launch.
Instead, make sure all marketing team members have a solid understanding of SEO.
This way, every stage of your process is driven and informed by natural search best practices.
Make sure to educate your social team, content writers, developers—anyone who might be involved in creating content for your site.
[Discover SEO Education Strategies] Access this webinar now →
Step 3: Expand Your Competitor List
You know your top business competitors, but do you know your content competitors at each stage of the buyer’s journey?
They can be completely different.
Knowing your competitors at each level will help you fine-tune your content creation at each step.
Step 4: Meet with clients at various stages of the process
Create early content to help your customers answer their most beginner questions about a topic.
Create intermediate stage content that helps make comparison problems easier.
Create late-stage content that helps complete the buyer’s journey more efficiently.
[See Buyer Journey Content Examples] Access this webinar now →
Step 5: Focus on branded content
If you are a corporate brand, other companies may talk about you.
Make sure you appear and have your brand name keywords, especially when supporting articles about your product.
You want to control the conversation about yourself.
Step 6: Note the Result Type
Adjust your content strategy based on the types of results that make sense for your keywords.
If your target keywords are all “People Also Ask” results, make sure your content includes Q&A content.
Make a video if your keyword shows up on the SERPs.
[Find Out How To Make Video Content] Access this webinar now →
Step 7: Track. everything.
Small changes can have a big impact on an SEO brand.
Make sure you have automated ways to track your site’s content strategy and report updates regularly.
Knowing your data will help you share your victories and enable you to go back and fix ineffective activity.
Setting up tracking for your KPIs before starting a project can help you succeed.
[Learn Tools You Can Use] Access this webinar now →
Remember, it’s always ok to reevaluate and try again.
If your campaign isn’t going the way you want, these are six tips you can implement right now.
and most Key Resources in Enterprise SEO?
This is teamwork.
Make sure to educate and track your team.
This is the biggest key to having a successful enterprise content strategy.
[Slides] Top 7 Enterprise Content Marketing Strategies You Need to Know
Here is the presentation:
Top 7 Enterprise Content Marketing Strategies You Need to Know from search engine magazine
Join us for our next webinar!
2022 SERP Feature Trends and Tips for Better SEO Strategy
Facing tough competition in the SERPs? Curious about SERP features and what you can benefit from?
Learn about the latest SERP feature trends, how to get them, and how they can power your SEO program in our next webinar on February 23rd at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
