Transforming Marketing with Artificial Intelligence

Marketing Podcast by Paul Roetzer

in this episode Duct Tape Marketing PodcastI interview Paul Rotzer.Paul He is the founder and CEO of Marketing AI Institute and the founder of HubSpot’s first partner agency, PR 20/20. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer focuses on making artificial intelligence more accessible and actionable to marketers and business leaders. He is also the co-author of a new book coming out in June 2022 – AI in Marketing: The Future of AI, Marketing and Commerce.

Key takeaways:

Artificial intelligence is simply a system that can perform tasks that would normally require human intelligence. The idea and purpose behind it is to drive digital transformation, grow your organization, market smarter, save time and money, and generate better output.

In this episode, I talk with Paul Roetzer, founder of the Marketing AI Institute, about how AI is changing the marketing game today, and how AI can be leveraged in marketing to improve the efficiency and effectiveness of your organization.

Questions I asked Paul Rotzer:

• [1:40] When someone asks you, “What is artificial intelligence?” – what’s the easy answer?
• [2:47] Let’s start with a dystopian perspective. I’m sure you hear about AI taking over all the time – where does this view intersect with reality?
• [4:22] If your job is to do repetitive things, would you say someone like this might be replaced in the future?
• [5:18] How will artificial intelligence affect the marketing industry?
• [7:21] What are the everyday uses of artificial intelligence that people are experiencing but may not know about?
• [10:07] What five things should every digital agency delve into that will give them some advantages of using AI?
• [11:54] If you’re looking at these only as productivity tools, that’s a great start, isn’t it?
• [12:25] Which companies do you think are very good at using AI in marketing or operations?
• [13:39] What are the difficulties in using AI for non-enterprise-level organizations?
• [15:02] Will AI help you better serve existing customers?
• [16:49] How do you think consumer behavior has changed?
• [18:36] Where do you see AI being used in things like email newsletters to provide a more personal experience?
• [20:25] What would you tell a group of people just getting into marketing where to focus their attention?
• [21:56] Where is your favorite place to find AI tools?
• [23:15] Where can people contact you and learn more about your work and books?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and drop.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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