Marketing Podcast by Robert Glazer
in this episode Duct Tape Marketing Podcast, I interviewed Bob Glazer. Bob is the founder and chairman of the board of Acceleration Partners, a global partner marketing agency. He is also the co-founder and chairman of BrandCycle. He has a new book called— Turning to Results: Why Partnerships Are the Future of Marketing.
Key takeaways:
Marketers today have a choice. They can continue doubling down on advertising with today’s digital giants, or start diversifying and investing in other marketing channels with an eye toward the future. In this episode, I discuss with Bob Glazer, founder and chairman of Acceleration Partners, why diversifying your marketing strategy through other channels, such as partnerships, is the way of the future.
Questions I asked Bob Glazer:
- [1:13] How do you define partnership, and what new content do you offer in the area of partnership in this book?
- [3:29] Would you say there are different levels of partnership?
- [5:44] Would you say this could be a complete perspective shift for many marketers?
- [6:59] Are you limited in who this approach can work for, or is this something everyone should be doing?
- [9:14] How do I find a partner?
- [12:58] Do you have a sample case where you would like to find a partner with us?
- [15:43] How does someone listening to this get started?
- [17:43] What platforms are people likely to encounter?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] Where can they find more information about acceleration partners and get a copy of the mobile results?
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.
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