About the program:
The Agency Spark Podcast, hosted by Sara Nay, collects short interviews from thought leaders in the marketing consulting and agency space. Each episode focuses on a topic with actionable insights you can apply today.Check out the new Spark Lab consulting site here!
About this episode:
On this episode of the Agency Spark Podcast, Sara discusses why storytelling is dead and how to build a strategic narrative with Guillaume Wiatr.
A business strategy consultant, leadership coach, author, and artist, Guillaume Wiatr teaches CEOs, founders, and business owners how to build strategic narratives.
He is the principal and founder of MetaHelm, a strategy consulting firm that helps business leaders unlock profits and inspire their teams with a shared narrative based on organizational goals.
As a global speaker, Guillaume challenges the business world beyond the tactics of storytelling.
He invites us to recognize that innovation only happens when we know how to create new stories. As he puts it, “People will pay for the story, but they will die for the narrative”.
More from Guillaume Vettel:
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