in Episode 5 of WTF: What is the future, Eric Weiss, Senior Vice President of Growth and Performance Marketing, joined me in Personal capital.
Did you know that two thirds of people suffer from insomnia every night because of financial anxiety?
You are very likely to fall into that camp.
Eric attended the WTF with me this week to talk about how personal capital aims to change this statistic.
What do they do?
Just for finance personal once again.
Over time, our financial situation has become more and more complex as we manage debt, investments, and portfolios across many platforms.
Personal Capital believes that we need technology and understanding people to be confident in owning our finances.
“Customers demand three things-immediacy, personalization, and the ethics and value of the brands they work with,” Eric said.
- The tools they use to manage and view finances are instant, updated in real time, and goals and plans are constantly changing.
- Personalized expectations are the same as Netflix recommends new shows, from evolving personal goals to how to best use technology.
- After decades of shady financial institutions exploiting their customers, ethics is arguably the most important need.
These “requirements” stem from people wanting clarity and confidence when planning and investing.
They are best satisfied with innovative technology and excellent personnel support.
When we were together, we talked about:
How does personal capital deal with finance as a whole.
Build financial confidence.
Why your goal is more than just a management tool.
About personal capital
Personal Capital is an Empower company. Its mission is to change financial life through technology and personnel. Empower and Personal Capital Advisors Corporation provide services to a total of 12 million individuals, who together hold more than $1 trillion in assets. The combination of Empower Retirement’s personal investor business and the Personal Capital platform will create new opportunities for customers, thanks to new integrations, cutting-edge products and tools.
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Thank the team for Sweet fish medium As my production partner in WTF. Sweet Fish produces podcasts for B2B brand.
About WTF
WTF: What is the future? Is a podcast dedicated to digital Darwinism, technology and social evolution. WTF host Brian Solis and his special guest tell the story of humanity that drives innovation and the meaning behind the tremendous changes we all face. Whether you want to learn from today’s most influential leaders, disruptors, and tech celebrities, or you want to discover the impact of today’s and future technology trends on the market, society, and us, this is a program to help you stay ahead All. The theme of each episode explores the human challenges faced by digital transformation, innovation and disruption, corporate culture, and personal progress.
