As you can imagine, when we talked about emotions, we didn’t really pay attention to the positive emotions of this event, but at the time it gained a lot of links, and until now I haven’t deconstructed it properly. The research is as follows:
Product theme: Private license plate (some interesting license plate content, but enough for activities)
Then I started to get involved in the ideal lifestyle theme.
Secondary topic 1: Famous cars (make multiple articles)
Secondary topic 2: Football player car (a lot of content + a lot of reactions in comments)
When I analyzed the reviews of these articles, I realized why they are so popular among publishers.
They drove people off crazy.
There is also an element of competitiveness and unique skill.
I realize that people read these articles and compare themselves automatically, so why not use a calculator for text comparison?
I sincerely believe that if you can get through this stage with ideas related to the theme of success and using 1-2 emotions, then you are already on the road to success.
This is a step I go through before running each campaign.