Do you know which SERP features are trending in your industry?
Does your business appear in these SERP features?
Are you optimizing for the factors that will generate the most traffic?
Competition for prime real estate on Google search results pages is fierce.
On February 23rd, I hosted a webinar moderated by Gerald Murphy, Senior Solutions Business Manager, Similarweb.
Murphy presents the latest SERP functional trends and best practices you need to know to succeed in today’s marketplace.
Here’s a quick summary of the webinar. To access the entire presentation, complete the form.
Understand different key search engine behaviors
Humans have complex search behaviors. These behaviors are seen when anyone searches on a search engine.
Google’s goal of providing a user-friendly experience takes these behaviors into account.
This consideration is one of the reasons the SERP feature exists.
To excel in search, you must understand what these search behaviors mean:
- bumps.
- Pogosticking.
- Pearl growth.
- expansion.
- narrow.
- give up.
[Find out what search behavior means] Access the webinar now →
What affects search?
SERP features help get better results, so search engine users can quickly find the right information.
In addition to human behavior, here are the factors that influence search:
- Income, education and health.
- Place.
- gender.
- age.
[Get more information on each factor] Access the webinar now →
Understanding Global Search Trends: US vs US UK SERP Behavior
Similarweb starts looking for trends, top SERP features, if it varies by device, and whether branded vs. non-branded trends are different.
They analyzed 27 SERP features with 88.6T keywords and analyzed 12 industries.
Trends with significant growth in the US and UK:
- Increased number of SERP features.
- More keywords trigger SERP features.
- More branded keywords trigger SERP features.
- More non-branded keywords trigger SERP features.
- The number of keywords that trigger SERP features by device is higher.
If you don’t pay attention to SERP features, you may be missing out on a huge opportunity because Google is increasing them significantly.
As a business, it’s time to start thinking about the features and mobility you want to optimize as a strategy.
[SERP Features = Trending. Learn How To Claim This Growth.] Access the webinar now →
Know Your Top SERP Features: Top 10 US and UK SERP Features
By looking at the top SERP features by country, such as the US and UK, you’ll gain insight into what you need for your strategy to succeed.
-
Similarweb, February 2022
Remember to regularly analyze SERP features by market as they are constantly changing.
Important Tips for SERP Feature Optimization
First, find out who your five biggest competitors are, and use that information to find out the most prominent SERP features those competitors rank for.
Then, start optimizing to control these SERP functions.
Here are tips for optimizing for different SERP features:
“Related Questions” Tips
- Use Unique Content: Make sure you don’t have any duplicate, similar or rare content issues.
- Leverage Keyword Generator: Enhance content with keywords related to topics that trigger relevant questions.
- Designed to be included in the content hub: Be the authority on related topics.
“Instant Answer” prompt
- Use Unique Content: Make sure you don’t have duplicate, similar, or rare content issues.
- Leverage Semantics: Use semantic keywords in your content and HTML (e.g. H2s).
- Create high-quality content: Answer the questions in the first paragraph. Related queries should be answered implicitly or explicitly.
- Stay on topic: Focus on what you are good at so you can win (eg internal linking).
[Discover Tips For 3 More SERP Features] Access the webinar now →
key takeaways
- We have many SERP actions. SERP features exist to help us find quality information as quickly as possible.
- While US and UK SERP capabilities are growing, they are very different. International brands need a country-specific content marketing strategy to win the market.
- Determine what your greatest opportunities are and apply best practice optimizations for success.
[Slides] 2022 SERP Feature Trends and Tips for Better SEO Strategy
Here is the presentation:
2022 SERP Feature Trends and Tips for Better SEO Strategy from search engine magazine
Join us for our next webinar!
SEO at Scale: What Makes a Big Ecommerce Site Different
Seems harder to be discovered by new customers lately? Never before has e-commerce offered so many opportunities yet faced so much competition. Learn how to scale your SEO efforts and grow your ecommerce business like a big shot On the next webinar on March 9th at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
