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Tik Tok It seems to have occupied the world in just a few years. It was initially unknown to users outside of China (it was called Douyin), but as of October 2021, it can now have 1 billion active users worldwide. Yes, this is a billion with a “b”.
This is why it ranks second on the list of fastest-growing brands, second only to Tesla. Its value brand shows an annual growth rate of 158% in 2021.
All these add up to a simple fact: no marketing expert can ignore TikTok anymore. So, let’s break down its 6 key marketing trends-and why they are important to you.
If you are a student, why is this important to you
Look. When you get a job in the marketing field, you should not expect the professor to teach you everything you need. They may not even know what TikTok is, let alone how companies can reach their potential!
But this platform is here-it is a powerful marketing channel with a very large audience. Moreover, once you get a marketing job, you most likely need to know how to use its potential.
That’s why if you will get one thing from reading this article, it should be the following. Focus on accumulating the knowledge and skills you actually need instead of wasting time on homework.
No time?You can always unload part (or most) of the job to EssayPro’s Argumentative Writer Make it happen. Believe this: your skills in the real world will be much more important than the articles you write.
Now, here are 6 TikTok trends, you should try to put them into practice.
- This is no longer just for Gen Z
As early as 2020, most TikTok users in the United States were in the 10-29 age group (according to Statista, 62%). Fast forward a year later and this is no longer the case-users aged 10 to 29 only account for 47.4% of the entire user base.
This transition is due to the increase in the number of users in the 30-39 and 40-49 age groups. They now account for 21.7% and 20.3% of all users in the United States, respectively.
All of this means one thing: this is no longer a platform only for children and young people.So even if the product you are marketing is aimed at people in their 30s, this platform is now a Viable marketing channels To reach your target audience.
- Everything is for entertainment
Do you know what are the two most popular tags on Douyin? They are #entertainment and #dance. The former is by far the most viewed content: the #entertainment video has been viewed 535 billion times (again with a “b”).
As a marketer, what does this mean to you?If you start a Business account On this platform, your content must meet the continuous entertainment needs of users. Here are just some content ideas:
- Participate in trend challenges;
- Target interesting content and use (and create) memes;
- Launch your own challenge.
Your goal should be to make your content go viral.
Note: This is why the social network is different from YouTube. According to ThinkGoogle, 70% of YouTube users come to the platform because they have encountered a problem and are looking for a solution.
- TikTok blurs the line between advertising and regular content
The ads on TikTok are creative to say the least (Facebook and Instagram have a long way to catch up with them). Sometimes it is difficult to find out when the ad is there, which makes these types of ads more effective.
That’s because people have developed the so-called “blindness” of more things Traditional advertising: They have learned to ignore YouTube ads that play before videos and paid posts appear in their Facebook feeds.
The following are the services TikTok must provide for companies seeking creative paid promotions:
- Brand acquisition advertisingThe moment the user opens the app, they will see your ad (should last 3 to 5 seconds);
- Brand labeling challenge. If you start one, it will appear on the target user’s “discovery” page. This is one of the best ways to collect user-generated content and use it to promote your brand;
- brand effect. Yes, you can create one of these interesting overlays and upload it to the platform. If your target users like it, they will use this effect in their videos to increase brand awareness.
- Influencer marketing is still untapped
Influencer marketing is another marketing technique that can promote products without directly screaming “this is advertising.” Although TikTok is rampant on every social media platform, TikTok is not yet a leader among marketers (currently).
In January 2021, only 21% of surveyed marketers indicated that they plan to increase the use of TikTok in the future. This is not much, especially considering that 64% of people say they will use Instagram more.
When it comes to online celebrity marketing, you should also pay attention to another trend. It involves micro-influencers-if you accurately target your efforts, they can bring you a better return on investment.
First, they charge lower fees. TikTok nano-influencers—that is, those with fewer than 5,000 followers—require $4-30 per post (source: Statista). On the other hand, users with more than 1 million followers start at $1,600 per post—and “there is nowhere to go.”
Compared with people with millions of fans, micro-influencers tend to show higher participation rates. Therefore, if your target audience matches their target audience, then you will get more high-quality potential customers through the event.
- Competition is still low
Most companies, especially small businesses, do not currently consider TikTok to be a viable marketing channel.
This means you only need to travel to places where your competitors have not yet reached to gain a competitive advantage. It can be as simple as activating an account and providing great content!
More importantly, TikTok’s algorithm is designed to make content go viral-even if your account currently has zero followers. so, Content marketing Enough to make your brand attractive on this platform, which can greatly reduce the marketing budget.
- This is a vertical video only area
Although TikTok has a web version that can be accessed from a desktop browser, it is still a mobile-first social network.
After all, it is one of the most downloaded apps on Android’s Google Play and Apple’s AppStore, and there is a reason. TikTok has 30.8 million daily active users for iOS and 14.43 million for Android users (as of September 2021).
This means you should keep in mind the mobile-first approach to creating your content. On the one hand, unlike YouTube, there is no horizontal video location on TikTok-therefore, you only need to create a vertical video.
In summary
TikTok became famous in one fell swoop and was recognized by social networks for children and teenagers. But this is not all. Its adult user base is growing, creating new avenues for marketers and businesses alike.
It also has the advantage that you can run successful marketing campaigns on TikTok without spending thousands of dollars on paid advertising. Due to the inherent virality of the platform, content marketing alone can allow you to go further.
Therefore, if you have never set foot in this social network, now is the time to do so. If you do not currently have a business customer, you can start small and use your personal account. This will help you understand all the ins and outs of the platform-employers will take this seriously when reviewing your resume.
