“Time” and “Sphere” were shortlisted. Christopher Wünsche has a clear preference: “Sphere has been the most popular since long ago.” And indeed Audi Decided to choose a branded suitcase with a softer sound and easier to understand for its three concept cars. “It conveys more sympathy,” added Wünsche, founder and owner of Truffle Bay, a strategic brand consulting and design agency. The “era”—in the German era—is a bit harsh in comparison, and may be misunderstood in some of the 125 countries represented by the Volkswagen Group’s premium car brands.
Therefore, Sphere has become the core of a car family, and the family should use the four rings to show the future of the brand. Just like a script, once the design and brand are correct, the Volkswagen subsidiary will activate the marketing mechanism. Volkswagen has not seen the vehicle: the Sky Sphere is a two-door coupe or even a convertible, only the sky shows the limit; the Grand Sphere is a four-door, stylish luxury sedan with a slightly tilted hatchback. Audi A7 is the basis; Urban Sphere should be a hybrid (crossover) of a van, station wagon or SUV.
