DThe first bikini was performed by nightclub dancers. Ordinary mannequins (still called models at the time) worried that if they showed the work of Louis Réard in France, their reputation would be affected. A dress that exposes the belly button-this was incorrect in 1946.
The bikini has been seen many times since it was invented 75 years ago. In 1951, he was described as guilty by the Pope, and a year later he starred in a film for the first time with the support of the then 17-year-old young man Brigitte BardotIn 1962, when Ursula Anders appeared in the James Bond movie “Doctor”, he made her an idol. No, “Come out of the water in a white bikini. In the 1960s and 1970s, the once-popular two parties finally became a symbol of liberation and liberation during the sexual revolution. And today?
No bikini body without bikini
Bikini has left the scandal behind, and today is more like BurkiniThis aroused people’s thoughts. But the bikini quickly lost the light of liberation. In the 1970s, the Bikini Museum in Badrappenau published the first advertisements for models in bikinis: cars, batteries, drinks and cigarettes. There is no mention of the content of the bikini model related to the advertised product, it is at most a kind of “decoration”, as the museum calls it-the term “sex trade” still exists.
On the contrary, the bikini seems to represent today’s pressure. If you are asking around in the locker room of a swimwear store, the bikini body is always everywhere except for the right two-piece suit—or more accurately, it shouldn’t. In Germany, the average woman wears sizes 42 to 44, and she often tries on bikinis next to slim advertising posters of models. Brands like Victoria’s Secret helped shape the ideal of a woman with a flat belly and wrinkle-free legs. In fact, models usually rely on juice to nourish themselves only a few days before recording and photo editing—a free gift. Instagram reinforces this image, and the word bikini body has resonated: If you want to lie on the beach in a two-piece suit, you must first exercise a normal, beautiful body.
In Bad Rappenau, they wanted to break this photo. “As a museum, it is very important for us to protect ourselves from the ideal of so-called perfect beauty. Every woman, everyone has the right to wear a bikini as long as he or she wants to,” said Alexandre, the head of the Museum’s Sexism Against Liberation Forum Said Alexandra Regiert. The exhibition also showcased extraordinary models, with the most diverse body types, and swimwear brands that designed bikinis for women who had undergone mastectomy. “We want to stimulate discussion about what freedom means relative to the body and where restrictions must be set.”
Bikini is a mirror of social development
But if bikinis are used to make women sexy and put pressure on them in terms of their figure-is it time to say goodbye to them? For example, the manufacturer of the Miss Germany election has not exhibited bikinis for three years. Regiert believes there is no need to turn around and leave: “Bikini are comfortable, affordable, and can make tanned complexions still considered attractive.” Wearing a one-piece on the beach-parallel to the first wave of swimwear women’s sports until 20 It only became popular at the beginning of the century.
“Swimwear has always been a mirror of social development,” Regiert said. The Brazilian brand “Fernando Cozendey” that developed men’s bikinis recently won the Janara Swimwear Award, which recognizes the best swimwear collection every year. Therefore, the bikini reflects the gender debate and the blurring of gender boundaries. In general, the current society is moving in the direction of focusing on values rather than materials.
This is slowly showing up in advertising and Instagram. The internet celebrity Anna-Maria Damm recently posted a photo of herself wearing a bikini. In the photo, she did not pose for weight loss or tighten her abdomen. The 25-year-old wrote: “Every body, no matter what shape, is beautiful and should be more normalized in society.” This photo has received more “likes” than her other posts.
This year, H&M’s summer activities also include plus-size models. Regiert said that when large companies keep up with this trend, it is always contradictory. After all, more sizes also mean more customers. “However, basically, when the so-called perfect image is broken, it gets positive reviews.”
Who knows: maybe bikinis will soon represent diversity.
