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Corporate Culture Guide for Remote Business


According to a study by Glassdoor, 77% of prospective employees consider company culture Before applying for a vacant position. In addition, if your current work culture deteriorates, 74% of top talent will look for work elsewhere.

The pandemic has plunged many of us into a situation of working from home, which has Changing the structure of the workplace as we know. When some companies decide to keep this model forever, others will adopt a more mixed approach, while the rest are transitioning back to the office. In any case, one thing seems to be correct: people are quitting their jobs quickly.

Great resignation Forcing employers to look at them coldly company culture, And many people realize that what they do may not be enough.

In addition to building a great company culture, you must also continuously improve to attract and retain top talent. We quickly noticed that doing so can be challenging, especially if your employees work remotely.

What is the remote work culture?

Traditional corporate culture summarizes the practices, behaviors, and beliefs that constitute a company’s identity. It outlines what is accepted, rejected, tolerated, and condemned, and thus shapes the behavior and attitudes of your company’s employees.

The remote company culture draws on these principles, but is a bit different. It contains the priorities, attitudes, experience, and interests that keep remote employees in touch and work toward a common goal. The idea is that just because everyone’s body is not in the same place, there is still a sense of community and unity, connected through common practices and motivation, all of which will bring a positive working environment for everyone.

5 tips for maintaining a solid remote company culture

According to Chris Herd, founder of FirstBase, Technology makes remote priority alternatives possible for many brands. Embrace the remote working environment Not that big obstacle. However, for many people, the inability to reposition the company’s culture outside the office remains a stumbling block.

Here are some tips to help you create a remote culture that is very different from traditional work culture:

Establish company values ​​that enhance a remote working culture

First, establish policies, guidelines, and expectations for managing remote work in the organization. Make sure that these policies are consistent with your company’s values ​​and address all employees’ issues regarding remote work.

For example, how flexible is your work time for your employees? Do you support synchronous or asynchronous communication and collaboration? As long as employees meet performance goals and deadlines, can they travel and work remotely?

Consider that typical expectations may no longer apply to your employees.They may need to see a doctor at noon, or they may Bring your kids to work at home And there are more interruptions than usual. Instill the expectation that as long as they can manage their workload, their day-to-work hours and off-get off work hours are irrelevant.

Make your remote work culture an open book

As Mazen Murore, Former CEO of MTN, Said that the most important way to establish a positive remote culture is to ensure that every employee always understands what is happening.

This means that you should share remote cultural documents with every employee. Here, you can choose to send emails to employees or distribute documents across all communication channels in the company.

Share this document during employee onboarding so that new employees can review key points over and over again until all principles become second nature. In addition, make sure to send regular reminders with cultural quotations in newsletters and employee work emails. Most importantly, when you modify a policy or guideline, please notify employees to keep everyone consistent.

Have such transparency Documents surrounding your culture may also provide feedback and opinions to your employees. Although it may scare you at first, it is a good thing when your team feels they can come to you with their ideas. It just means that they have invested in the company and want to see it serve everyone.

Cultivate trust through strong communication

Creating and distributing documents is like sowing the seeds of a great remote culture. In order for the seed to germinate, grow and bear fruit, it needs suitable conditions. In other words, to make your remote culture achieve the desired results, you should start by cultivating trust among remote members.

Arrange virtual group meetings and team building activities to build friendship between teams. When employees trust each other, they are willing to work together and unite around a common sense of purpose.

Create and perfect unique rituals

Adopt a unique tradition that helps to integrate your remote working culture into your core operations.

For example, ask the recruiting department to add interview questions to assess the cultural fit of the candidate. You can also use employees’ adherence to cultural values ​​as a factor in their annual performance evaluation.

Make sure your core value It was clear from the beginning, so there is no confusion about this. Cultural fit should never be an excuse to fire someone who has done a good job elsewhere. In addition, it is a two-way street, so make sure you do your part to live up to the cultural expectations of your employees. This will help make any unique rituals you blend in smoothly.

Investigate frequently and collect feedback

A positive remote working culture is not something you can do for the first time. It needs constant adjustment and input from the leadership and employees to perfect it. Solicit feedback from people in the organization on a regular basis. Doing so will help you eliminate useless things while improving the work that makes your team thrive.

In short, the remote work culture means different things to different companies. Although you can learn from the experience of successful brands such as Buffer and Gitlab, your culture should return to the company’s unique values. Put these skills first, and your employees will be happy.





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