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When you start a Small business, Then the full responsibility for business growth (including hiring employees and employees, maintaining the quality of product manufacturing, marketing and management of each batch) depends on you. Although online marketing trends such as digital and social media marketing continue to increase, you still cannot ignore the importance of physical marketing platforms. One of the most important elements in physical marketing is creative direct mail marketing.
Although the idea of creative direct mail marketing is relatively difficult and expensive, once the campaign is successful, your business can be easily improved.
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What is creative direct mail marketing? Why do you need it?
This is a marketing strategy in which new and attention-seeking ideas are applied to the design of promotional emails, and then delivered to the company or home mailbox through some real delivery services. To make this event successful, you need to use new ideas. You can also make a fun poster, some origami or any other format, including brochures, letters, postcards, flyers, brochures, etc. Any of these email formats is the best choice for specific groups of people.
Research tells us that if implemented successfully, a direct mail marketing strategy with only creative instructions can provide the highest return on investment (Return On Investment). Creative direct activities are helpful, but the secret of success lies in your methods, proper planning, and innovative methods. Because it is a large and most effective investment strategy, it creates a huge return on investment.
Here are some influential direct mail concepts:
In order to grow your business and reach target potential customers, innovative and creative direct mail marketing activities are necessary. This is a unique way to increase brand awareness and ultimately increase customer retention. Some ideas are discussed here:
Make more useful emails
this Target Audience Paper is often used to carry groceries and other things, such as phone books, notes, notepads, etc. Therefore, you should make more durable envelopes or sticky notes. Therefore, commercial brands should consider the idea that their emails should also be used for other purposes. In this way, if a person gives some notes in your company envelope to his friends, your brand awareness will passively increase.
Offer promotions and discounts
People should offer discounts to potential customers. Sometimes the two companies will cooperate. For example, Shangri-La Ketchup cooperates with a national company when launching a new sauce, and they include free samples of their products in the National Chat Masala package as a promotion. Therefore, you can also provide discount offers and promo codes. For example, you can provide one get one free offer or 2 get one free offer can bring you a huge return on investment.
Provide free samples of products
Sending free samples next to a brochure or booklet is also another creative direct mail marketing concept to increase brand awareness. The audience’s favorite is the surprise of discovering small gifts rather than regular mail. There is more than 60% chance that they will like the product and buy it again.
For example, when making Kit Kat Chunky bar, Nestlé. They create direct and creative interactions with customers by creating suspense among them. The message read: I’m sorry we can’t deliver your package. When the customer receives the mail at their threshold. They asked the reason, and the deliveryman gave them a free Kit kat stick. In this way, they encourage people to receive and try free samples. This is a huge success.
When creating a campaign, make sure to design a sample to personalize your target customers. Another benefit is that after receiving a small surprise gift, viewers can post their findings on social media sites to spread more awareness.
Add a QR code
Another way to connect physical activities with digital marketing activities is QR code. These are simple barcodes that are easy to print on emails and can also be easily scanned with a smartphone. Scan the QR code to locate your customer directly to a specific page. This can not only persuade customers to buy products, but also directly count potential customers for you.
Make a block mail
The primary goal of the creative direct mail campaign is to open the envelope. We sent a lot of creative direct mail to the audience. After monitoring, we found an email with a block in it, which aroused the curiosity of the recipient, and finally he opened the envelope.
Elements of a successful email
A successful email should contain the following elements: First The things in it are big and eye-catching images. Because it plays the most critical role here.this second What is important is accurate font size. The correct font should be easy to read and stick to one or more fonts.this third The thing is the white space between different design elements (such as text, images, blocks, etc.).
Add useful gifts
Another creative direct mail marketing concept is to add useful things to the envelopes frequently used by potential customers. For example, if you add a pen or ballpoint pen with your brand name and symbol engraved on it. More than 50% of customers keep and use this pen. As long as the gift is used in their home, you stay in their home. And it’s very likely that whenever they need a product that is in the same niche as your brand offers, they will most likely like you more.
Distort your product based on o themes
Add a little change to your product based on upcoming themes. For example, we all like products that are lucky for us. A fast food brand called Hell Pizza used a creative direct mail concept to make a box of Mis-Fortune biscuits. This is a unique and unusual experience for the customer. Because the customer found wealth in the box, it said: Help me! I was trapped in a cheesy bakery. So they created a different misfortune for each cookie. It creates a good sense of humor and at the same time increases brand awareness and product sales.
Make unique and unusual messages
Take the time to design unique emails. This means looking at your mail in a different way than a typical package. Through thinking, find a creative direct mail idea to make an email that can convey your product goals in a better and unusual way. There are many ways to do this, such as making a 3D pop-up card, folding a letter, adding a toy (it’s a children’s product), a paper cut that pops up when you open the letter, or whatever you want to do. In this case, a practical example comes from Papa Johns, who sent 3D paper versions of their pizzas to customers. This is an unusual way of attracting customers’ attention.
Make customized mail
Another creative direct mail idea is to add personalized information to the email to tell customers that you know how they use your product or service. For example, the clothing brand Polka Dots sends a personalized message to every customer who purchases from its brand to express gratitude. It enables the brand to enjoy a good reputation among customers. Another method is to record their contact information, name and address when customers come to you so that you can send them customized emails and let them know about new offers and promotions. Sending this creative direct mail will make customers feel special and valuable. Therefore, find more creative direct mail ideas to locate your potential customers.
